Is your business not seeing successful conversion rates? Maybe you need help on drawing not only potential customers, but the “ideal” customer. Understanding your customer’s character can help you do just that. It will also help you produce more effective content. Get to Know Your Customers Before you start marketing, get to know […]
Who Are You Talking To on Google Plus?
This question surrounds the notion many social media community managers have developed towards there not being a need to interact with their Google Plus (G+) viewers. Many social mediaist who post content to G+s as a representative of a business generally never go back to their G+ stream. Yes, these are the same marketing people who […]
Big Businesses Have Finally Had Enough of Facebook
Facebook Fake account have been around as long as Facebook as been around. There had been rumors from the very beginning that most of the social networks were founded on fake accounts. But that did not deter the large businesses struggling to get their products seen by more people to jump in with both […]
Why Video Will Rule in 2014
If you have not heard by now about the importance of video marketing, you will shortly. Video marketing in 2014 will continue to grow for all levels of business. For the past five years businesses have been toying with social video which they self produce for their web-sites and social space. In 2014 the focus […]
Businesses Need a Social Wingman
Three Reasons Why Businesses Should NOT Ask the World to LIKE Their Facebook Page
How many times this week have you been asked to LIKE someone’s Facebook Page..or Follow them on Twitters… so they can win a prize or something? It seems this style of marketing is growing and the questions that develops around the effectiveness are mounting..What does the business who is offering the prize and …
What Drives Your Business’ Social Media: Operations vs Marketing
In every business there is, and naturally always will be, a constant butting of the marketing and operations heads over who drives the business plan. This part of business is like gravity and air..can’t live without either. What is new to the age old war for control of the business plan has to do with […]
Is It Too Early to Bank on G+?
Social Network Base: Local vs Global
Depending on your online social strategy determines if you should be connecting with more local contacts or if you should be out attracting the entire world. Here is how to determine what works best for your online presence. If you are providing a service restricted to being only offered in a small location …
When will Social Media Move out of the 80’s
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