Is your business not seeing successful conversion rates? Maybe you need help on drawing not only potential customers, but the “ideal” customer. Understanding your customer’s character can help you do just that. It will also help you produce more effective content. Get to Know Your Customers Before you start marketing, get to know […]
This question surrounds the notion many social media community managers have developed towards there not being a need to interact with their Google Plus (G+) viewers. Many social mediaist who post content to G+s as a representative of a business generally never go back to their G+ stream. Yes, these are the same marketing people who […]
Facebook Fake account have been around as long as Facebook as been around. There had been rumors from the very beginning that most of the social networks were founded on fake accounts. But that did not deter the large businesses struggling to get their products seen by more people to jump in with both […]
If you have not heard by now about the importance of video marketing, you will shortly. Video marketing in 2014 will continue to grow for all levels of business. For the past five years businesses have been toying with social video which they self produce for their web-sites and social space. In 2014 the focus […]
Not a day goes by where I don’t here… I have not got the time to deal with social media and get the work done to keep my business going. I would take a shot at probably 80% or more business owners say this when the subject comes up on the need …
How many times this week have you been asked to LIKE someone’s Facebook Page..or Follow them on Twitters… so they can win a prize or something? It seems this style of marketing is growing and the questions that develops around the effectiveness are mounting..What does the business who is offering the prize and …
In every business there is, and naturally always will be, a constant butting of the marketing and operations heads over who drives the business plan. This part of business is like gravity and air..can’t live without either. What is new to the age old war for control of the business plan has to do with […]
I know, everyone and their brother…with a few second cousins thrown in…has something to say about Google Plus or as it is better known as G+ ! Most of what is being said is very good. I will have to chime in to say… I AGREE! But… is it too early to …
Depending on your online social strategy determines if you should be connecting with more local contacts or if you should be out attracting the entire world. Here is how to determine what works best for your online presence. If you are providing a service restricted to being only offered in a small location …
I was reviewing the virtues of LinkedIn with a client when I ran across Kyle Lacy’s blog Why is Social Media Stuck in the 80? Some very profound thoughts here and accurate as to how many of the PR and Marketing Firms of today are approaching marketing on the internet. Kyle does …
