Have you noticed that around the end of August business executives start dodging prearranged meetings scheduled after Labor Day? Maybe this does not happen to you and the industry you are in, but in the marketing services industry, it happens like clockwork. Why? Most meetings executives have with marketing vendors deal with talking about spending. […]
How to Tell a Social Influencer Their Videos Suck
2018 Commercial Real Estate Marketing: More Videos
In 2016, video marketing took over traditional marketing and became the standard method of marketing. Businesses without a video-centric digital marketing strategy were finding it difficult to compete in a market where their competitors were using videos. Fast forward to 2018, video marketing is the excepted method of marketing, however, some of the mainstream industries […]
3 Video Marketing Mistakes
I see good people every day attempting to execute a video marketing strategy they have been told would help bring attention to their brand. Instead, it is NOT. What works for one person generally does not work for anyone else…but..that is what so many video marketing experts tell people they should do and the Walk-N-Talk […]
I Need To Tell You Something!
Nearly every day I get a message for a fan say… I need to tell you something! Sometimes it is good…sometimes it is not, but most of the time what people want to tell me is stuff you…the business owners, executives, marketing directors, and social media influencers…really need to know. Why? Because these people are […]
Assumption of Cost: Positive or Negative
Most people, when left to assume something, will assume the worst instead of the best. I’m sure there is some scientific study performed by some think tank that will confirm this is true..that is if I assume the positive result. However, assuming a video-centric digital marketing strategy is very expensive would be a positive assumption. But, […]
Reasons Business Leaders Mistrust Digital Marketing
I have pitched video-centric digital marketing services to several hundred business people over the past five years and like State Farmer Insurance TV Commerical… I know a thing or two about digital marketing because I’ve seen a thing or two about digital marketing. This also goes for all of us at SyncLab Media hearing from business leaders who […]
Social Media for 2018
Show of hands of the people who know what Social Media is…or mean? That is what I thought. About 1% of you know the true definition of Social Media. so·cial me·di·a noun websites and applications that enable users to create and share content or to participate in social networking. Ever since 1997, the beginning of social […]
Binge Watching: The New Way to Watch Episodic Series
Why Quality Videos Are Important for Your Business
I’m not sure I have ever mentioned how I came about focusing professionally on the production of video content. Being a quality minded person it did not take me long to learn the difference in quality video and poorly produced video. Since videos are now the number one form of marketing I figures NOW might be […]
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