GlobalWebIndex shows 60% of internet users watch and stream video regardless of the fact these videos are live or just random social videos. This means these viewers: Have more time Are better at using technology And they like learning via watching. Older Audience is Growing According to Social Flagship 2019 report 72% of the social […]
Another good question we are asked nearly daily. The answer is two-fold. When your competition takes your share of the market and when you lose your consumer’s attention is when you should be contacting someone to develop your video marketing strategy. More important, everyone should be using video marketing. Mounting Competition Many times a business […]
Two years ago the answer to should I do video podcasting would have been NO! Back then video podcasting done effectively was far too expensive. But with the arrival of LIVE Streaming to YouTube, LinkedIn, Twitter and Facebook, video podcasting has now moved up on marketers “Gotta Do Right Now” list. The cost of video […]
There are many things a business can do themselves and benefit from it. However, doing your own video-centric digital marketing is not recommended. But yet, many business leaders think handling something as simple as video marketing is snap. There are a lot of studies showing DIY video marketing is far more than a Snap. DIY […]
Probably not? We visit with business leaders nearly every day and the first question they have is asking us why their current videos are not accomplishing their mission. The reasons we find why their videos are not accomplishing anything is due to either the quality of the video or format the video was produced. We […]
No, really, how does one go about telling someone that everything they are doing on the internet is not what they need to be doing and not come across as a being a butt? (Or asshole, as most people will see you as being.) If you have been on any of the social or business […]
Video marketing has been the number one form of internet marketing for over four years. So, why are there still so many businesses not using video as part of their digital marketing? The number one reason we are given by business leaders on why they are not using video marketing has to do with fear. […]
But, I’m not cut out for video. I hear this a lot. Granted I have seen a lot of people who “have a face for radio”. It is a fact there are some people who probably should not be put in front of a camera. However, if you are one of these people, please don’t […]
Over the past 3 years, we have had a concerningly large number of business leaders come to us after nearly ruined their image as a professional in their industry. Most of the negative image was the result of posting very poorly produced videos. The rest of their negative image came from how they tried to […]
There is no argument on the tremendous popularity towards podcasting has today. Nor, is there any disagreement with the need for marketers to do more than post content. Do What Consumer Want Podcasting has been around since the 1980’s when it was called Audio Blogging. The term Podcasting came about in 2004 with Apple’s launch […]
