Short-form videos make for perfect forms of video marketing. They can be a great way to deliver information to your potential and existing customers. What’s a short-form video? A Short-form video is less than 10 minutes. Videos longer than 10 minutes is considered long-form. The Social Media Examiner reports the reason short-form videos are so […]
Another question I am being asked by business owners feeling the current economy slowly grinding to a stop is… What should we be doing while we ride out the Coronavirus pandemic? SyncLab Media is finding we are feeling the same as many of the thousands of small businesses in North Texas. Fortunately, we have decided […]
I frequently wonder if the business people on LinkedIn who buy into one of the multitudes of Business Lead Generation Programs realize the negative image created from the automated messages that are generated when someone accepts their invitation to connect? Or is the .01% of the positive responses they receive from the auto-generated messages worth […]
Is your business capable of handling the increase in customer interaction video marketing generates?? How about the increase in sales video marketing generates? Is your business ready for video marketing? Better to be Prepared than Be Sorry All of these are questions you need to ask yourself. Most businesses take for granted the change video […]
There are a few things I…and I suspect a few million others of us…would like to see less of on LinkedIn. There have been a lot of good things LinkedIn has done over the years…like Groups, Showcase Pages and of course LinkedIn LIVE. All of which have improved the platform to become the #1 social […]
I know there are a lot of you who are using smartphones to produce content for your brand really don’t like being told anything about how you are using video in your digital marketing. That is just human nature. And many more of you usually blow off all constructive or corrective criticism you really do […]
According to Forrester Research, A Minute of Video Is Worth 1.8 Million Words. This makes me wonder how many million more words a poorly produced videos generate? As part of my job, I view a lot of videos produced by other people and agencies. What I have found is roughly over 80% of marketing videos, […]
I really find it strange there are still a large number of people on LinkedIn who fell having thousands of connections is a validation of their popularity. Social networking has changed. Being popular on LinkedIn is not how many connections you can make. Being popular on LinkedIn today is having connections with people you can […]
I do not consider myself a LinkedIn Expert, but I am a slave to consumers viewpoints. From what I am seeing, and being told, there are a lot of marketers making a lot of mistakes with what they post content on LinkedIn. Actually the mistakes I am seeing being made on LinkedIn breakdown into four […]
On average, 6 out of ten solopreneur marketers will do their own video marketing thinking it is saving them money when in the long run it is costing them more than they saved. Why? Waste of Time Most small business and entrepreneurs do not take into account the amount of time they spend producing videos. […]
