Have you had it with going to business network groups and leaving feeling you wasted a lot of time and effort? Well, join the crowd. In a recent survey, I found 7 out of the ten business people I talk to would rather use other forms of business lead generation than attend another business networking […]
Post-COVID-19 for Shared (Co-Working) Workspace
Every day that goes by during this COVID-19 pandemic, shared workspaces (formerly known as co-working space) are learning something new on how to deal with not spreading the coronavirus. Will what they learned or were told to do, be forgotten once the virus is under control? Or will what they put in place be part […]
What Consumers Would Like to See Less of On LinkedIn
Why Your Focus Should Be On Being Local!
How are you to know if you can trust someone if you can’t be in the same room with them? This is the issue many businesses are facing when they attempt to market to consumers outside their local scope. Skittish Market Prevails Consumers are getting very skittish about who they are talking to online. They […]
Why Shared Workspace May Not Match Your Brand’s Image
Videographer or Filmmaker
The question we were asked recently was… What is the difference in a Videographer and a Filmmaker? There is a significant difference in what a videographer does and what a filmmaker does. AND, an even larger difference in who SHOULD be calling themselves a Filmmaker verses a videographer. There are many videographers today calling them […]
How To Determine When You Need Video Marketing
Another good question we are asked nearly daily. The answer is two-fold. When your competition takes your share of the market and when you lose your consumer’s attention is when you should be contacting someone to develop your video marketing strategy. More important, everyone should be using video marketing. Mounting Competition Many times a business […]
Four Mistakes Coworking Spaces Make
Most of the mistakes Coworking spaces make has to do with assuming their tenants, or leasees, enjoy what the owners of the co-working space enjoy. At the end of the day, a Co-Working Space is a business and unfortunately, their ownership feels their only business plan is to lease as much of their allocated floorspace […]
Old School Audio Blogging or New School Video Podcasting
There is no argument on the tremendous popularity towards podcasting has today. Nor, is there any disagreement with the need for marketers to do more than post content. Do What Consumer Want Podcasting has been around since the 1980’s when it was called Audio Blogging. The term Podcasting came about in 2004 with Apple’s launch […]
2018 Commercial Real Estate Marketing: More Videos
In 2016, video marketing took over traditional marketing and became the standard method of marketing. Businesses without a video-centric digital marketing strategy were finding it difficult to compete in a market where their competitors were using videos. Fast forward to 2018, video marketing is the excepted method of marketing, however, some of the mainstream industries […]
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