The phrase “I’m thinking of franchising once I get out of Start-Up Mode” seems to be a common remark we hear during our digital marketing strategy sessions. There seems to be this thinking amongst new business owners that franchising is where the “Real Money” is made.If you are a business owner here to find information on whether […]
6 Reason Why Businesses Should Focus On Using Google+
If your digital marketing strategy is not using all Google’s Tools, then I would question your strategy. Bottomline: In order for your business to be found by consumers you have to have a prominent presence on Google Search.Here are 6 reasons why your business should focus on using Google+.1. Google’s Content FarmWhen Google is asked by […]
Bitch N Moan Session About Social Media Not Working
There are a lot of things in my line of work as a digital marketing strategist I have found to be very interesting. One of the most interesting things is how business people schedule a digital marketing roadmap session with me and then do nothing but Bitch-n-Moan about how social media is not working for them.Tough […]
The Hashtag Phase of Content Management Nears Its End.
If you are looking for a surefire way to receive a standing ovation during your presentation on Social Media here is the #1 way. Start off and end your presentation with something like,…Posting Hashtags in your status updates Are No Longer Needed (or Wanted)If you are after increasing your brands influence and loyalty of millions of […]
Was Doing What I Did A Waste of Time?
Looking back over a very long period of my time spent on the internet and all of the social networks, blog sites, gadgets I thought were Cool or Fun, I now find they were all a waste of time.Turn Time AroundToday we have literally thousands of gadgets, social networks and new techie products that have become center pieces of our […]
Good News: Internet Users Prefer General Interest Content
During my recent Friday evening general discussion with my posse about digital marketing I was excited to learn how most posts on the internet are on non-political subjects.Even thought there are many times more posts made on the current election campaigns here in USA and other more extreme points of views on other matters, the posts […]
When is it Time to Say Goodbye to Old LinkedIn Contacts?
So, you been on LinkedIn since LinkedIn launched and all this time connecting to the Right people, but now you find many of the Right People are no longer the Right people. Is it time to say goodbye to old LinkedIn contacts who seemed to have lost their direction, changed their attitude towards everything or […]
My Social Media Manifesto 2016
From time to time things change in the world especially in the way business is done, online and offline. What is driving the change is a more sociable method of conducting business. What triggers the need for change was the failing economy. Unfortunately, many business people, places and things chose to traveling the low road of […]
The Art of Changing Profile Avatars
For what seems like for centuries people have been frequently changing their social network profile avatars. Why? The reasons given are somewhat illogical, if not concerning.It appears most people do not realize it, but your personal profile profile is what the world sees of YOU. If you put Nothing in the avatar the worlds see […]
Where To Go When Quora Doesn’t Answer Your Question?
I have been on Quora since before it launched to the public. I’ve always liked the concept of asking specific and rhetorical questions and getting someone you don’t know give you an answer…or at least attempt to give an answer.Social QuestionsAsking a question in a social environment is a form of a higher level of socializing […]
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