Since 2015, clients have asked me to evaluate the value of the small business social network AlignAble . I will have to say I am surprised it has made it this far. It started out being hammered as a Spammer and as all new sites always experience, had some bugs that did not help their PR. But […]
Assumption of Cost: Positive or Negative
Most people, when left to assume something, will assume the worst instead of the best. I’m sure there is some scientific study performed by some think tank that will confirm this is true..that is if I assume the positive result. However, assuming a video-centric digital marketing strategy is very expensive would be a positive assumption. But, […]
Reasons Business Leaders Mistrust Digital Marketing
I have pitched video-centric digital marketing services to several hundred business people over the past five years and like State Farmer Insurance TV Commerical… I know a thing or two about digital marketing because I’ve seen a thing or two about digital marketing. This also goes for all of us at SyncLab Media hearing from business leaders who […]
Social Media for 2018
Show of hands of the people who know what Social Media is…or mean? That is what I thought. About 1% of you know the true definition of Social Media. so·cial me·di·a noun websites and applications that enable users to create and share content or to participate in social networking. Ever since 1997, the beginning of social […]
Business Needs to Take Digital Marketing Serious
Yes, Digital Marketing is a Profession? Yes, Social Media does produce an ROI! and YES, I am a real person. So, why is it so hard for the business leaders…C-Suite Executives, Marketing Directors, and PR types… to trust Digital Marketing as being something real and the people who offer digital marketing services are professionals? Answers […]
How I Can Help You: Part 3
Binge Watching: The New Way to Watch Episodic Series
Part Of My Job Is….
When It Is Extremely Hard to Tell Someone What to Do
Why Quality Videos Are Important for Your Business
I’m not sure I have ever mentioned how I came about focusing professionally on the production of video content. Being a quality minded person it did not take me long to learn the difference in quality video and poorly produced video. Since videos are now the number one form of marketing I figures NOW might be […]
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