The question we were asked recently was… What is the difference in a Videographer and a Filmmaker? There is a significant difference in what a videographer does and what a filmmaker does. AND, an even larger difference in who SHOULD be calling themselves a Filmmaker verses a videographer. There are many videographers today calling them […]
Another good question we are asked nearly daily. The answer is two-fold. When your competition takes your share of the market and when you lose your consumer’s attention is when you should be contacting someone to develop your video marketing strategy. More important, everyone should be using video marketing. Mounting Competition Many times a business […]
Two years ago the answer to should I do video podcasting would have been NO! Back then video podcasting done effectively was far too expensive. But with the arrival of LIVE Streaming to YouTube, LinkedIn, Twitter and Facebook, video podcasting has now moved up on marketers “Gotta Do Right Now” list. The cost of video […]
Probably not? We visit with business leaders nearly every day and the first question they have is asking us why their current videos are not accomplishing their mission. The reasons we find why their videos are not accomplishing anything is due to either the quality of the video or format the video was produced. We […]
Most of the mistakes Coworking spaces make has to do with assuming their tenants, or leasees, enjoy what the owners of the co-working space enjoy. At the end of the day, a Co-Working Space is a business and unfortunately, their ownership feels their only business plan is to lease as much of their allocated floorspace […]
Video marketing has been the number one form of internet marketing for over four years. So, why are there still so many businesses not using video as part of their digital marketing? The number one reason we are given by business leaders on why they are not using video marketing has to do with fear. […]
But, I’m not cut out for video. I hear this a lot. Granted I have seen a lot of people who “have a face for radio”. It is a fact there are some people who probably should not be put in front of a camera. However, if you are one of these people, please don’t […]
There is no argument on the tremendous popularity towards podcasting has today. Nor, is there any disagreement with the need for marketers to do more than post content. Do What Consumer Want Podcasting has been around since the 1980’s when it was called Audio Blogging. The term Podcasting came about in 2004 with Apple’s launch […]
For marketers in Dallas, things just got a little more REAL. SyncLab Media launched its LIVE Streaming Video Marketing Subscriptions Plans. The Live Streaming production will be done in their new studio located at the Venture X Workspace by the Galleria in North Dallas. Statistics 78% of online audiences are already watching video on Facebook Live. […]
In case you have not noticed it yet, LIVE Video streaming is taking over social media. In most cases delivering your message LIVE to YouTube or even Facebook is a good strategy. However, producing the One-Off Live Stream Video could work against your branding. Being consistent with when you broadcast LIVE content is the secret […]
