I spend most of my workday talking with business owners and influencer marketers about solving their operational issues. The one common thread the majority of these business people have in common is being in “Video Marketing Denial”. Can’t Videos to Work!!! Yes, Video Marketing Denial. They tell me they do not need videos to market […]
There is only so much wringing of the hands while worrying about how you are going to restart your business you can do before you wear the skin off. And, sitting around holding your head in your hands worrying about where the revenue is going to coming from to pay the bills is not helping […]
Really? Do you have to ask? Why do I know video marketing will be the most important business tool you can have once businesses return to work after the COVID-19 shutdown? Here Is Why! I am fortunate to be in a position where I get to live and breathe videos…video strategies…video development…video production. If there […]
Now that things are starting to get back to..NORMAL??!… I am being asked frequently…What Did You Do For 8 Weeks??? Good question. And when I started to look into the answer to that question I ended up asking my self…What the heck I did do for the past 8 weeks.? Well..here is the worthwhile stuff […]
Short-form videos make for perfect forms of video marketing. They can be a great way to deliver information to your potential and existing customers. What’s a short-form video? A Short-form video is less than 10 minutes. Videos longer than 10 minutes is considered long-form. The Social Media Examiner reports the reason short-form videos are so […]
There are a few things I…and I suspect a few million others of us…would like to see less of on LinkedIn. There have been a lot of good things LinkedIn has done over the years…like Groups, Showcase Pages and of course LinkedIn LIVE. All of which have improved the platform to become the #1 social […]
The role of the Executive Producer is to oversee the work of the producer on behalf of the studio, the financiers or the distributors. Know the Difference in Good and Bad Video Projects Executive Producers must be able to identify commercial, marketable projects. They will ensure the video is completed on time, within budget, and […]
I know there are a lot of you who are using smartphones to produce content for your brand really don’t like being told anything about how you are using video in your digital marketing. That is just human nature. And many more of you usually blow off all constructive or corrective criticism you really do […]
I really find it strange there are still a large number of people on LinkedIn who fell having thousands of connections is a validation of their popularity. Social networking has changed. Being popular on LinkedIn is not how many connections you can make. Being popular on LinkedIn today is having connections with people you can […]
Does hiring someone who works cheaper, or provides a service you need at a lower price, do the best work or provide the best service? This question is asked by every business who struggles with establishing their product and services pricing model in a competitive market. Those businesses who go for the lowest bid work […]
