Knowing over 85% who are out on the internet for more than a few hours each day are use Google+ as their main source of quality content and conversation, I would take it they deal with the menacing high volumes of G+ Notification when they +1 or comment on a G+ post. This issue would […]
Is Google Plus a Time Bandit?
The Purpose of Social Search
I have people who use Google+ ask me frequently how Google+ has changed online social networking. My answer has been derived from the past three years of studying the impact Google+ has made on the online social economy. What I have found Google+ has clearly changed is the way people socialize online. Social Search People […]
How To React When Someone Puts You In Their Google+ Circles?
Business Networking: Do You Know How?
I have found that over 80% of the business people I talk to have given up on offline business networking. The reason they threw in the towel was not due to them not meeting good people. It was due to the people they were meeting at business networking functions had no clue what business networking […]
Are You Online to Play or Work…or Both?
There seems to be this war raging out here in LaLaLand over the issue of whether the internet is for social use only or for commercial use only. On one side are the people who feel the internet is a school yard sandbox only to be used to post high school reunion notices along with using the ‘F’ word in […]
Traditional and Digital Marketing: Both Important
Over the past decade or so, technology has become more advanced. This has affected marketing by making it geared toward digital marketing and social media. Traditional Marketing Still Effective Does that mean that traditional marketing is not effective anymore? Of course not. In fact, according to the recent article, “Digital vs. Traditional Marketing: The Debate […]
How to Deal with the “Will Nots”
Your Business Goal: Offer a Solution to a Problem
Every business’s product or service should be marketed as a solution to a consumer’s problem. Everyone Has A Problem Needing a Solution Everyone consumer or business owner has a problem they can’t solve themselves. What businesses should focus on is matching the solution they offer to the people who have the problem the solution solves. Sounds easy, […]
Are You Social Chasing?
If you are a business that has been out in the online social spaces lately you probably are experiencing tremendous frustration from trying to keep up with where certain consumers are located online and where to post something so a certain demographic will see it. Seems for many businesses the chase to be social has begun. With there being so […]
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