You can ask any marketing agency what they suggest your business do to gain traction online and the first statement they will make will usually have the word ‘influencer’ in it. Attempting to Influence the Influencers Most marketing agencies would say something like…’we would locate the influencers on Facebook that promote your industry and get you product […]
Does It Really Matter?
What is Quality Content?
Top 3 Reason Businesses Do Not Use Social Media
Over the past three years of near daily meetings to address their digital marketing strategy with business owners and executives of large businesses I have developed a list of a few common reasons they give for not using social media that has some basis of making sense. Too Many Social Networks At the top of every […]
Consumers Assume a Business’ Bad Behavior Online Will Be the Same Offline.
Why Google+ Is More Beneficial to Businesses Than LinkedIn
I know there is this deep impression many business people have towards LinkedIn being the ONLY place on the internet they get any ‘Traction’ towards their business’ mission. I totally understand. I use to feel the same way until I learned what Google+ offers that LinkedIn will never EVER be able to touch.Started with LinkedInIt is […]
How To Use Social Media to Generate Business
The question…”How should I use Social Media to Generate Business”…ranks somewhere near the top of the list of questions I am asked on a daily bases. It is a tough question to answer since there is no one-way to use social media to generate business. Many businesses are quickly finding out they are far behind the curve in […]
Are Online Rants a New Form of Marketing?
Using the internet to complain about something has been going on since the internet was created. I am sure the first rant started over something about how lame the internet was because there is nobody using it. Ranting is still going on today and will probably go on as long as there others who will read them […]
What The Heck Is SEO?
Today the term Search Engine Optimization means something different than what it meant as little as three years ago. Using the term SEO in a sentence use to be for only a few people who really knew how SEO actually worked. Back then knowing about SEO was the secret handshake needed to becoming a member of the SEO private club that only […]
What To Do With the People Who Just Don’t Get It!
OK, so you have someone in your Google+ Stream who has the potential of being awesome but they seem from their comments they don’t know exactly how social media really works. Kinda reminds me of the little lady who is in the Esurance Commercial who is posting photos on her wall at home thinking she is […]
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