I really enjoy my supporter’s recognizing the value of my operations management experience. When Is It Time to Make Adjustments to Your Business Operations This question on when to make a change in your business’ operations come up frequently, especially during our talks on building their video-centric digital marketing strategy. Change is tough to make […]
Disposable Customer Base: Businesses Attitudes Have To Change
In a recent conversation with a corporate executive on their digital marketing strategy the subject of the high cost of customer service came up. What caught my attention was the mention of their ‘disposable customer base’. Back in 2009 I wrote a blog on how large businesses adopting a disposable customers attitude. It seems I might need to revisit what […]
Why Every Business Needs to Hire an Operations Manager
So why does ever business need an operations manager? Doesn’t the owner, or founder, or creator, know how to operate their business? Isn’t hiring a marketing and sales director more important than hiring an operations manager? All of these questions are good ones and ones I am asked nearly every time we consult with a […]
Businesses Need a Social Wingman
What Drives Your Business’ Social Media: Operations vs Marketing
In every business there is, and naturally always will be, a constant butting of the marketing and operations heads over who drives the business plan. This part of business is like gravity and air..can’t live without either. What is new to the age old war for control of the business plan has to do with […]