Golfers…like no other consumer…are inundated with pitches, questions, come-on’s and..yes..the perpetual ‘Great Deals’… thrown at them daily by the golf industry. Its no wonder why there are so many golfers telling me they see no value to most of the golf related products or services they see online. But, yet, the golf businesses just …
Yaw, Yaw, yaw..you can say what you want about how great Twitter is, how it has changed your life and all it is doing to expose who you are and what you do, but in reality Twitter does not produce enough value for most businesses to feel it is worth the time they spend …
You can jump on any of the Social Media RSS feeds and find someone talking about Social Media…including this one. It is what they are saying about Social Media many people are staring to question. Why? Well, If you have a Twitter, Facebook or LinkedIn account you are starting to see a growing number …
The strength of Social Media is in the efforts put into delivering the GTG mission to the public in a Social manor. Social Networking now is mainstream marketing. The World of Marketing Has Changed Since October 2008, when the bottom fell out of the business world, the trust people had with anyone in …
Back in Mid-October 2008 the world’s economy changed forever. I will leave it to you to go search all that went on that month that started the collapse the financial institutions which resulted in millions of peoples losing Trillions of Dollars in a number of different ways. The week after the crash businesses and …
Outside of the major iconic brands established over the years there are not many businesses, especially golf businesses, that can catch their market’s attention for more than a few seconds. Why? Have you taken a look at how the market sees you or your business? Sometimes this this is not Good News. Too many people […]
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Something I have found very powerful in the use of social media is the Personal Brand. Unfortunately, too many small and large business people think personal branding is just throwing up a logo of their business and then posting nothing but gibberish about their product. Today, consumers do not want to hear or see commercials..that […]
When it comes to marketing online do you know what you are doing? For most golf businesses that is a tough question to say ‘Yes’. Especially, those who are using non-golf based marketing groups to do their own Social Media. Are golf businesses using social media effectively? Unfortunately most are not. …
This failed economy has really got a lot of business people out sell things to people on the street that would be better marketed using a different method. The way things are being pitched on Twitter is in most cases a shame. You have seen them and if you have been on Facebook more …
