Find the Websites Your Customers Are Active on By using SEO strategies and using keyword search terms, your customers can find you. But when you want to target a specific audience, you need to know what websites your customers go on. Obviously younger customers will go on different websites than older customers. Couples with young […]
The Flow Center: The Time is Now
The Flow CenterFlow Center is a hypnosis center focused on making life better and relieving stress for their patients. All Flow Center services are provided by certified hypnotists, so they know what they are doing and do it well. One of the things that is interesting about what we do for our clients is reviewing […]
Segment Marketing: Is That A Smart Move For Your Business
It is no surprise for me to see a large number of the digital marketing professionals moving into niche marketing positions. The question I have …Is that a Smart direction to take?. Marketing in The Wrong Direction I am starting to see people taking on positions as marketing directors or even becoming the owner of a business that […]
What I listen to When I Mow the Lawn
Understanding Your Customer’s Character
Is your business not seeing successful conversion rates? Maybe you need help on drawing not only potential customers, but the “ideal” customer. Understanding your customer’s character can help you do just that. It will also help you produce more effective content. Get to Know Your Customers Before you start marketing, get to know […]
Mandatory Video Ads: Not Consumer Friendly
Google+ Circles: Do You Look At Who Put You In Their Circle?
To most people Google+ Circles have to be one of the most confusing feature of Google+. The question on who to put in your Circle comes up frequently. Understanding what it means when someone puts you in their circles seems to be the next question I get the most. It is very important that people look […]
Who Are You Talking To on Google Plus?
This question surrounds the notion many social media community managers have developed towards there not being a need to interact with their Google Plus (G+) viewers. Many social mediaist who post content to G+s as a representative of a business generally never go back to their G+ stream. Yes, these are the same marketing people who […]
How Much is Your Professional Image Worth?
How much is your professional image worth? There seems to still be a large number of people who feel a professional image is not important. For that matter, there are just as many who don’t see having a positive image as being worth any either. Successful people attribute their success to a pattern of mutually […]
Whose Posts to Read on Google Plus?
From time to time I am asked…”who on Google+ should I put in my Google+ Circle?” This becomes a very hard question to answer when their question is usually followed by a list of people and businesses they found on Google+ who are turning them off to Google+. Since most of these questions come from […]
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