No surprise videos are consumer’s preferred method of gathering information about a product or service. Here are three reasons videos deliver a better and clearer message.Show and TellOne minute of video content is equivalent of writing 3,600 blogs! If you wrote one blog an hour, it would take you 150 days to achieve the impact of just […]
Does It Really Matter?
Top Reasons Businesses Give for Not Using Video Marketing
Unless you’ve been sitting in front of a CRT TV for the past year, you’ve seen how important video centric digital marketing has become for a business’ overall marketing strategy. So why aren’t more businesses using videos??? I recently asked this question to over 75 business people who attended at a business networking event and here are the Top Reasons I was […]
What I Learned After One Year at SyncLab Media
Consumers Assume a Business’ Bad Behavior Online Will Be the Same Offline.
Why Google+ Matters
I’m sure you have heard people remark on their thinking Google+ doesn’t really matter. For some, G+ may not matter, however for businesses…OH Boy…Google+ really does matter. Yes, G+ can be considered a social network. There is in fact a lot of socializing going on in my Google+ stream which I totally enjoy. Fortunately, there is also commerce taking […]
When Is Enough Enough?: Google+ Comments
The Purpose of Social Search
I have people who use Google+ ask me frequently how Google+ has changed online social networking. My answer has been derived from the past three years of studying the impact Google+ has made on the online social economy. What I have found Google+ has clearly changed is the way people socialize online. Social Search People […]
How To React When Someone Puts You In Their Google+ Circles?
Are You Online to Play or Work…or Both?
There seems to be this war raging out here in LaLaLand over the issue of whether the internet is for social use only or for commercial use only. On one side are the people who feel the internet is a school yard sandbox only to be used to post high school reunion notices along with using the ‘F’ word in […]
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