I am asked frequently by influence marketers how they can become more relevant in their industry. How Popular Can Someone Be? I find it rather humorous to be asked by someone who obviously influences a large number of real people to become more influential. Attempting to be more relevant is a problem in itself. It […]
My Review of YouTube Influencers
I’m Not Cut Out for Video
Knowing Dallas Really Helps Marketing in Dallas
Seems 2018 was the year of the influencer marketers…or at least that appears to be who consumers react to the most. As social media becomes a more integrated part of our lives, influencer marketing has exploded. Consumers are turning to their favorite local LinkedIn influencer, Twitter personalities and YouTube stars for recommendations on purchasing decisions. This makes […]
What Do Social Influencers Do to Influence You?
By now you have heard the term social influencer. Now the phrase Influencer Marketing is being thrown around the social media arena as the next best thing since billboards on the highway. So here are the questions we all have: What is an influencer? What is Influencer Marketing? What, or who, is it an influencer influences? […]
What Is a Social Influencer?
As you browse through any of the internet marketing blogs, or even the more conservative business journals, you will see the term “Influencer” being used. Many times the word “Social” will precede it indicating the person, place or thing resides mostly in the Social Spaces thus is an influence on how people online think, say or […]
Definition of “Influencer”
You can ask any marketing agency what they suggest your business do to gain traction online and the first statement they will make will usually have the word ‘influencer’ in it. Attempting to Influence the Influencers Most marketing agencies would say something like…’we would locate the influencers on Facebook that promote your industry and get you product […]