Have you ever had to deal with any Will Nots? If Not, you probably will soon. If So, you know how old their story is on why they are not using Google+. Dealing with them is not an easy process. Definition: Will Nots are People Who: ‘Will Not’ use Google+. ‘Will Not’ use any […]
Every business’s product or service should be marketed as a solution to a consumer’s problem. Everyone Has A Problem Needing a Solution Everyone consumer or business owner has a problem they can’t solve themselves. What businesses should focus on is matching the solution they offer to the people who have the problem the solution solves. Sounds easy, […]
If you are a business that has been out in the online social spaces lately you probably are experiencing tremendous frustration from trying to keep up with where certain consumers are located online and where to post something so a certain demographic will see it. Seems for many businesses the chase to be social has begun. With there being so […]
To most people Google+ Circles have to be one of the most confusing feature of Google+. The question on who to put in your Circle comes up frequently. Understanding what it means when someone puts you in their circles seems to be the next question I get the most. It is very important that people look […]
It is no surprise for me to see a large number of the digital marketing professionals moving into niche marketing positions. The question I have …Is that a Smart direction to take?. Marketing in The Wrong Direction I am starting to see people taking on positions as marketing directors or even becoming the owner of a business that […]
The Flow CenterYou are what you eat?Excerpt from Valerie’s Video!In doing research for this presentation I found out the history of the phrase, “you are what you eat.” It started in 1826 by this man: Anthelme Brillat-Savarin wrote, in Physiologie du Gout, ou Meditations de Gastronomie Transcendante, 1826: “Dis-moi ce que tu manges, je te […]
Eventually, about once a week, a Plusser in my Google Plus stream will ask me… What type of content or issues do you focus on posting on Google+? Content Is Not Just Content In the beginning, like from the first day Google+ was launched, I did what everyone else was doing, offer or pass on my […]
OK, first of all, I am in agreement Google+ is growing in popularity everyday, so, why am I still hearing from my digital marketing peers that they are getting reports that less than 1% of the consumer market using Google+? The way I see it is Google…yes GOOGLE…needs to hit the streets to market Google+ to […]
To most people Google+ Circles have to be one of the most confusing feature of Google+. The question on who to put in your Circle comes up frequently. Understanding what it means when someone puts you in their circles seems to be the next question I get the most. It is very important that people look […]
Periodically I have a Dallas Plussers Network Breakfast where anyone who is a Google+ Plussers in the Dallas, Texas area can join me at one of the eateries around Dallas to have a casual chat about how they use Google+. This month I turned the talk a little and used to breakfast as a panel discussion on issues holding […]
