Jamal Adams report from the floor of the 2011 PGA Merchandise Show in Orlando, FL. I finally worked my way through the crowd standing around booth #2924 to find out what the deal was. Once I got to the front I was surprised to run into long time Business Golf Country Club member …
I have written a few times on the subject of how Golf uses Social Media, or the lack there of. This trilogy of blogs on the subject takes a turn in this blog with reporting on what the Golf industry should be doing in the Social Networking arena to accomplish their goals. I always …
From time to time I get involved with reviewing the marketing plan for a golf course, golf business or a Golfer. To say the challenges they have are many would be a gross understatement in light of the economy golf faces. The golf industry will have to rely heavily on marketing to survive. Promoting …
Niche marketing is interesting..or at least it should be. However, in the Golf arena it could be more frustrating than profitable if you use traditional methods of marketing especially on the internet. Usually the first thing that comes out of during my initial meeting with a new client is… How …
