Jamal Adams report from the Floor of the 2011 PGA Merchandise Show in Orlando, FL. It took a bit to get through the crowds here at the PGA Merchandise Show but I finally made it to the Adams Golf booth. I am not disappointed..they have some great stuff here..I say stuff because..geez..they have everything. I […]
My good friend Jamal Adams will be walking the floor this Friday and Saturday of the 2001 PGA Merchandise Show being held at the Orange County Convention Center in Orlando, FL. Jamal, the up and coming roaming reporter of golf businesses, will be representing the Business Golf Country Club at the PGAM11. Jamal …
From time to time I get involved with reviewing the marketing plan for a golf course, golf business or a Golfer. To say the challenges they have are many would be a gross understatement in light of the economy golf faces. The golf industry will have to rely heavily on marketing to survive. Promoting …
Outside of the major iconic brands established over the years there are not many businesses, especially golf businesses, that can catch their market’s attention for more than a few seconds. Why? Have you taken a look at how the market sees you or your business? Sometimes this this is not Good News. Too many people […]
With the arrival of more and more golf businesses to the internet comes the need for them to understand how to communicate with their markets out here in La-La-Land. Social Media is a new to these business people and many try to form Social Media into the OLD box of traditional “Who Can Yell The […]
I was visiting with Dave Bisbee who is out at the PGA Fall Expo to launch TeeTimeText.com. He was calling me from the main floor and I was surprised to hear his report on how many golf vendors were No Shows at this annual gathering in Las Vegas. We did not get to visit very […]
Why country clubs feel that lowering the initiation and membership fees to the younger generation will help improve revenue is a complete mystery. If someone 35 year old is not able to afford a country club members what makes the club feel they will be able to afford it when they turn 36 years old.
Golfers are people also, and most people have to work, which in the economy today is a daunting task. This lends to a need for business to come first and golf second for the vast majority of the world’s golfers. It would seem that more golfers who are in business and more golf professionals would look to the internet as the biggest club in their bag. Maybe it is and they don’t know how to use it effectively.
If you keep in mind these three approaches to using social media in the golf arena you should come out ahead of those who use the old shotgun style of social media.
What s the purpose of the TARP Funds?.Its purpose, as I understand the President telling the country it was to be used for, is to help bailout a failed economy. Even if a portion of the funds was spent for professional golf events it would accomplish it purpose by putting everyday people to work. If congress wants to restrict the funds then it is easy to do.
