Below are 4 ways Business Golf can be effective used to battle the recession. 1. Marketing for Effect: If you are throwing your marketing funds towards placing ads all over the place then you are not going to get much out of your marketing strategy in this recession. In today’s economy trust is the main […]
Why country clubs feel that lowering the initiation and membership fees to the younger generation will help improve revenue is a complete mystery. If someone 35 year old is not able to afford a country club members what makes the club feel they will be able to afford it when they turn 36 years old.
Golfers are people also, and most people have to work, which in the economy today is a daunting task. This lends to a need for business to come first and golf second for the vast majority of the world’s golfers. It would seem that more golfers who are in business and more golf professionals would look to the internet as the biggest club in their bag. Maybe it is and they don’t know how to use it effectively.
Not since the iPhone rage a few short years ago has the speculation of paid supporters (or audiences)been mentioned, but with these tech investors dropping hundreds of millions of dollars on product and business start-up launches, which is a traditional function of the SXSW Interactive venue, they have a lot to loose that is not applicable for government bailout funds.
If CHANGE is really the mission our government leaders have said we are on then they need to start whipping the mules in this train that are causing the problem and not beat on the ones who are holding up their end of the deal.
If you are one of these people or in a group of people who are really serious about saving golf, then keep your eyes and ears open..the auction gavels should start pounding soon.
I remember when I was in elementary school I was introduced to what a Million was and then in Junior (now knows to you kiddo’s as Middle School) High School the realities of a Billion. Trillion was at that time a multiple choice question answer in my High School economics class.
Naturally, the less exposure people have to the game the less popular the game will be to play. The trickle down goes all the way to the local driving range not having enough business to stay open.
Sitting tight would be the wise thing to do, but if the infrastructure of a country club is costing more a month to repair than the monthly interest on a capital improvement note then maybe sitting tight is not the right answer.
Increasing revenue is the optimum option which would usually mean raising membership fees or bring in new members. The thinking that these two options are the only ways to raise revenue is where most governing boards and owners of country clubs begin to limit themselves.
