If you have been blogging as long as I have you more than likely have asked yourself…who exactly is reading my blog? Every blogger asks this question and even some viewers of blogs ask this question. I ask this questions at least ten times a year and each time I formulate a different answer. It is good […]
Over at SyncLab Media, we frequently find during our client’s digital marketing strategy session that many of the executives on the business’ leadership team do not have a personal brand. This puts them and their business’ marketing at a huge disadvantage. Consumers Demand to Know In today’s consumer driven marketplace it is not enough to just have a business brand. Everyone […]
By now you have heard the term social influencer. Now the phrase Influencer Marketing is being thrown around the social media arena as the next best thing since billboards on the highway. So here are the questions we all have: What is an influencer? What is Influencer Marketing? What, or who, is it an influencer influences? […]
There are a large number of Schools of Thoughts but at the very least there usually is only Two that come up against each other. Not always is one school of thought wrong and the other school of thought right, but on the most part that is just the way it is going to be. […]
Video Series, like The DEAN’s List , hosted by Dean Lindsay, are rapidly becoming the number 1 way to market the problems a business solves. Contact SyncLab Media, a video-centric digital marketing consulting agency, or stop by their studio in Dallas, Texas, to learn more on how having a video-centric digital marketing strategy will help your […]
In today’s culture of “Let Me Check This Out” the first place everyone goes to validate if a business exists is the internet. If your business does not come up looking good on a Google Search potential clients will just move on to one of your competitors who has a more robust digital footprint. […]
Like so many of my peers out here in the great world-wide-web, called the Internet, tend to lose ourself on what we really are out here to do. I’ve been blogging since 1999 and since then have retooled, reinvented, remodeled and reengineered myself over 15 times all in an effort to keep focused on why I blog. […]
Not too long ago a business could set up operations in an office space, build a website, take out a Yellow Pages ad and.. BAM..the phone seemingly started ringing. Naturally, that immediate business development also depended on what type of business it was, but nonetheless, that was how most all businesses started. Needless to say, […]
How many people have you lost touch with over the years? I know it has to be in the hundreds for me. Why does..or did…this happen? Could it be I have too many connections I do not know? Going back a number of years, around 1995, I attended a Harvard Business School training class that […]
Like it or not, your personal online presence is a requirement. And whether you’re a social butterfly, selling a product, building a business, or looking for a new opportunity your online presence is there. This means how you look, what you say and how frequently you say it really does matter. Unfortunately, the vast majority of […]
