Have you noticed that around the end of August business executives start dodging prearranged meetings scheduled after Labor Day? Maybe this does not happen to you and the industry you are in, but in the marketing services industry, it happens like clockwork. Why? Most meetings executives have with marketing vendors deal with talking about spending. […]
How do you tell a social media influencer their LinkedIn videos really suck and they not get upset with you? I was asked this question recently and really wish I had a good answer. Sometimes You Just Have to Say It However, I do understand what the person was asking. There are a number of […]
Nearly every day I get a message for a fan say… I need to tell you something! Sometimes it is good…sometimes it is not, but most of the time what people want to tell me is stuff you…the business owners, executives, marketing directors, and social media influencers…really need to know. Why? Because these people are […]
The most ignored part of every business is its operations. Why is this? Because it is the hardest part of the business to do. It also is the least glamorous part of the business. Operational Focus Needed Everyone sees the salesperson or CEO of the company. Not many ever see the men and women sitting […]
Most people, when left to assume something, will assume the worst instead of the best. I’m sure there is some scientific study performed by some think tank that will confirm this is true..that is if I assume the positive result. However, assuming a video-centric digital marketing strategy is very expensive would be a positive assumption. But, […]
I have pitched video-centric digital marketing services to several hundred business people over the past five years and like State Farmer Insurance TV Commerical… I know a thing or two about digital marketing because I’ve seen a thing or two about digital marketing. This also goes for all of us at SyncLab Media hearing from business leaders who […]
Yes, Digital Marketing is a Profession? Yes, Social Media does produce an ROI! and YES, I am a real person. So, why is it so hard for the business leaders…C-Suite Executives, Marketing Directors, and PR types… to trust Digital Marketing as being something real and the people who offer digital marketing services are professionals? Answers […]
There are literally billions of us online consumers out here in LaLaLand who are keeping track of all that is going on in the world using every social media outlet available. Knowing there are so many of us using Google+, Facebook, LinkedIn and Twitter every day generates my question for today… How far do you […]
I can safely say I am hooked on Binge Watching and I have NetFlix to thank for it…or was it Amazon….no wait…Acron Tv could be where it started for me. No matter how it started for me, the time I now spend watching TV is much more worth the effort now that I don’t have to […]
There are very few people in the business world who have actually one thing to do as part of their job. History of What You Did Use to be, say 20 years ago) someone would hire on at a company, or take a position with a firm, to focus on one aspect, or function, of […]
