In today’s culture of “Let Me Check This Out” the first place everyone goes to validate if a business exists is the internet. If your business does not come up looking good on a Google Search potential clients will just move on to one of your competitors who has a more robust digital footprint. […]
So You Are Looking for a Video Centric Digital Marketing Agency
Recently, I was asked by a new acquaintance where they could find a video production “outfit” who also consults on what type of video they should use and then consult them on where best to use the video?Obviously, the person I just met had know knowledge on what I do professionally so I played along […]
Following Digital Footprints to Dinner
I’m frequently…like twice a week…asked by my online and offline posse for a review of a particular Dallas restaurant they were told to check out. My first question to them is usually…where did you hear about the place?I quit counting after 125 of the emails, texts and Google+ Chats I have had in the past month where I have […]
How To Manage Your Business’ Digital Footprint
If you take a look around the social spaces you will quickly see at least one of the pundits of social media posting an infograph outlining a large number of things someone needs to do to manage their business’ digital footprint. Granted, there are a significant number of things to do and places to go in order […]
What The Heck Is SEO?
Today the term Search Engine Optimization means something different than what it meant as little as three years ago. Using the term SEO in a sentence use to be for only a few people who really knew how SEO actually worked. Back then knowing about SEO was the secret handshake needed to becoming a member of the SEO private club that only […]
Segment Marketing: Is That A Smart Move For Your Business
It is no surprise for me to see a large number of the digital marketing professionals moving into niche marketing positions. The question I have …Is that a Smart direction to take?. Marketing in The Wrong Direction I am starting to see people taking on positions as marketing directors or even becoming the owner of a business that […]
Understanding Your Customer’s Character
Is your business not seeing successful conversion rates? Maybe you need help on drawing not only potential customers, but the “ideal” customer. Understanding your customer’s character can help you do just that. It will also help you produce more effective content. Get to Know Your Customers Before you start marketing, get to know […]
SyncLab Media: The Best Digital Marketing Strategies
What is the best digital marketing strategy? This is the number one question we at SyncLab Media are asked during our digital marketing strategy session. Since more businesses are starting to finally see the importance of digital marketing let’s take a look at how the best digital marketing strategies are put together. It is no […]
3 Reasons to Edit Videos
We get asked frequently to produce live stream videos either through YouTube directly or using Google+ Hangouts On Air. We, naturally, can do both, but the question we generally get around to asking clients is… Why not record the live stream so the content can be used later? In a few cases we have had […]
SyncLab Media Gets After It!
What’s new for me? Well SyncLab Media is what is new for me. What is SyncLab Media? SyncLab is the merging of three different business peoples’ expertise into one company. As a result, the development of a videocentric digital marketing agency was created. What does SyncLab Media do? SyncLab Media’s core competency is digital marketing […]