The era of Online Community Forums as a brand’s only way to service their customers needs to come to an end.How many times have you bought a product you really need, took it home, or back to the office, and it did not work as expected. Or, there were no set up instructions written in a […]
Disposable Customer Base: Businesses Attitudes Have To Change
In a recent conversation with a corporate executive on their digital marketing strategy the subject of the high cost of customer service came up. What caught my attention was the mention of their ‘disposable customer base’. Back in 2009 I wrote a blog on how large businesses adopting a disposable customers attitude. It seems I might need to revisit what […]