This is Part 2 of a two part series on where Social Media is going and why. If you missed Part One, here it is. So Where Is Social Media Going? Part 1 Social Search Taking Hold What many marketers have taken for granted and seemingly refusing to realize is consumers are humans. Many years […]
Where Is Social Media Going: Getting Real
Seems like I keep getting asked this question every couple of weeks… Where is Social Media Going?? Change Being Made at the Top Every meeting I have with business owners or executives the conversation turns to asking me to tell them where I see Social Media going. My pat answer now has been to ask them..Where do […]
Is SEO Dead?:Things Change
I still see a lot of content being published online talking about SEO this and SEO that. This use to be interesting reading back a couple of years, but things have changed. What has changed? Well, first of all consumers’ thinking has changed. Consumers are better educated about how the internet works and most …
Music Rocks Golfers
What Drives Your Business’ Social Media: Operations vs Marketing
In every business there is, and naturally always will be, a constant butting of the marketing and operations heads over who drives the business plan. This part of business is like gravity and air..can’t live without either. What is new to the age old war for control of the business plan has to do with […]
Wrong Thinking for Social Media: Stop the Insanity
Private Golf Club: Don’t Use Industry Standards
At a dinner gathering last evening a few of women golfing members of a private country club reported on the latest policy changes made to their club’s summertime tee times. The reason given for the strange policy change for tee-times on weekends was based on ‘Industry Standards’. The question for the rest of the …
Facing the Changes: Business Owner’s Weakness
Is Having a Trillion Followers Enough?
Business Operations: The Puzzle Master Makes it Happen
As an operations management consultant I frequently work with to business owners to layout the plan needed to address the realities a business’s operations must overcome to survive. I play out in my mind all worse case scenarios the business plan will deal with and then deliver options to avoid them. However, attempting to …