This is Part 2 of a two part series on where Social Media is going and why. If you missed Part One, here it is. So Where Is Social Media Going? Part 1 Social Search Taking Hold What many marketers have taken for granted and seemingly refusing to realize is consumers are humans. Many years […]
Seems like I keep getting asked this question every couple of weeks… Where is Social Media Going?? Change Being Made at the Top Every meeting I have with business owners or executives the conversation turns to asking me to tell them where I see Social Media going. My pat answer now has been to ask them..Where do […]
I still see a lot of content being published online talking about SEO this and SEO that. This use to be interesting reading back a couple of years, but things have changed. What has changed? Well, first of all consumers’ thinking has changed. Consumers are better educated about how the internet works and most …
If your play Golf then it is not new for you to hear how many Rock musicians play golf. What maybe new to you is to know how many Pro Golfers listen to Rock music. The most surprising News to many is learning how many business golfers are rabid Rock music fans. But then …
In every business there is, and naturally always will be, a constant butting of the marketing and operations heads over who drives the business plan. This part of business is like gravity and air..can’t live without either. What is new to the age old war for control of the business plan has to do with […]
For those of you who are out here working to help people understand what Social Media is and how it should be used, you have more than likely had people say to you.. “If I am not to post promotional content about my business’ product on Twitter as frequently as I want then why am […]
At a dinner gathering last evening a few of women golfing members of a private country club reported on the latest policy changes made to their club’s summertime tee times. The reason given for the strange policy change for tee-times on weekends was based on ‘Industry Standards’. The question for the rest of the …
Every business owner or executive is going to have to deal with riding out the bucking bronco of the changing economy we have today. Those companies that make changes to their business plans will be able to hang on for the full 8 seconds to survive while those who can’t or won’t make the change […]
The real question is: If all the people in this photo were your Followers on Twitter how many of them actually read your Tweet? Answer: Studies show it would be the equivalent of approx 1% of the people in this photo. Yes, not very many. Is it worth the effort? Have you ever wondered why […]
As an operations management consultant I frequently work with to business owners to layout the plan needed to address the realities a business’s operations must overcome to survive. I play out in my mind all worse case scenarios the business plan will deal with and then deliver options to avoid them. However, attempting to …
