This is a very good question that many businesses really do not take seriously. I’ve been in digital design marketing since the mid-90s and before then, 20 years of using the old layout out graphic designing advertising. Over the years I have been amazed at the number of businesses that don’t get how important their […]
I still see on LinkedIn, and Now Twitter, this question on the need for a clean professional image being needed in today’s business casual approach to doing business. Appears the Homeless Look is not giving the newly Publically Owned businesses the look their consumers…and stockholders…want to see. The consumers are not only taking back the […]
For the past five years, reports prove video-centric digital marketing strategies produce more than a break-even ROI. So, why is your business still not using videos in their digital marketing? If your only answer is video marketing cost too much you really need to ask yourself how expensive will your marketing be if you do […]
I am frequently asked by the many Freelancers of the business world if it would be better if they just partnered with a small group of synergetic individuals instead of roaming around constantly having to sell themselves. My answer leans towards developing a Partnership with others who provide more sustainability instead of the rat race […]
Sometimes I refer to a company’s operations as their Speical Forces because in many ways they have to be. I know I had a number of occasions during my career as an operation manage to team up with the rest of my organization to run covert operations against a formidable foe in our corporation…the Marketing/Sales […]
You have seen them…the quotes someone sent to you to inspire you. …but for what? Do these inspirational posts to Twitter and LinkedIn mean anything or they just more of the growing Click Bait? Are They Needed? I can only imagine that there are recipients of the thousands of inspiring messages or there would not be so […]
Yes, Co-Working, or Open Workspace, facilities are popular today, but what will they look like in 3 years? Will there be more or less common desk type facilities in 3 years or more office suites with sub-office space for businesses who prefer a more professional image but want the workspace facility business support? 2022 Could […]
If you are out to kill your image as a professional in your industry then go to a Business Networking Event with the sole intention to strong-arming everyone you talk to into buying something from you. Yep, high-pressure selling at a social business event would be like a gunshot to the head of your professional image..or […]
Seems 2018 was the year of the influencer marketers…or at least that appears to be who consumers react to the most. As social media becomes a more integrated part of our lives, influencer marketing has exploded. Consumers are turning to their favorite local LinkedIn influencer, Twitter personalities and YouTube stars for recommendations on purchasing decisions. This makes […]
As a business coach, mentor and executive I attend a lot of “Get-To-Know-You” type of meetings. Over the past year, it has become clear many business people today are not aware that every initial meeting they have with someone they are being sized up. This got me wondering why so many of the people I meet in […]
