How are you to know if you can trust someone if you can’t be in the same room with them? This is the issue many businesses are facing when they attempt to market to consumers outside their local scope. Skittish Market Prevails Consumers are getting very skittish about who they are talking to online. They […]
The Power of LinkedIn
I’ve been using LinkedIn since it was launched in May, 2003, which today is the most Powerful of all social media.. The Power of LinkedIn In the beginning, LinkedIn was just another attempt to gather together people managing or owning businesses to form a social network for them to talk to each other. LinkedIn has […]
Shared Workspaces Move to Target Marketing
When a market gets crowded with competitors the game of business survival forces changes in the way they market themselves. In the case of the over-saturation of Shared Workspace co-working facilities, the need for strategic target marketing is now a must. What Does This Mean? Shared Workspace, formerly known as CoWorking Space, has reached a […]
Things You Probably Do Not Want to Be Told
I know there are a lot of you who are using smartphones to produce content for your brand really don’t like being told anything about how you are using video in your digital marketing. That is just human nature. And many more of you usually blow off all constructive or corrective criticism you really do […]
What Did You Do Wrong?
How to Not Get Caught Up in the LinkedIn Popularity Game
I really find it strange there are still a large number of people on LinkedIn who fell having thousands of connections is a validation of their popularity. Social networking has changed. Being popular on LinkedIn is not how many connections you can make. Being popular on LinkedIn today is having connections with people you can […]
Why Shared Workspace May Not Match Your Brand’s Image
Does Pricing Always Determine Who’s Best?
Does hiring someone who works cheaper, or provides a service you need at a lower price, do the best work or provide the best service? This question is asked by every business who struggles with establishing their product and services pricing model in a competitive market. Those businesses who go for the lowest bid work […]
When to Make Adjustments to Your Business Operations
I really enjoy my supporter’s recognizing the value of my operations management experience. When Is It Time to Make Adjustments to Your Business Operations This question on when to make a change in your business’ operations come up frequently, especially during our talks on building their video-centric digital marketing strategy. Change is tough to make […]
Biztini Podcast Goes to Video
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