If you are on a marketing team or happen to be responsible for the marketing of a company, the COVID-19 pandemic is making it difficult to see any silver lining right now. But, don’t worry, because it just so happens there will be one. The average consumers now absorb over 80% more online content than […]
Really? Do you have to ask? Why do I know video marketing will be the most important business tool you can have once businesses return to work after the COVID-19 shutdown? Here Is Why! I am fortunate to be in a position where I get to live and breathe videos…video strategies…video development…video production. If there […]
Short-form videos make for perfect forms of video marketing. They can be a great way to deliver information to your potential and existing customers. What’s a short-form video? A Short-form video is less than 10 minutes. Videos longer than 10 minutes is considered long-form. The Social Media Examiner reports the reason short-form videos are so […]
Another question I am being asked by business owners feeling the current economy slowly grinding to a stop is… What should we be doing while we ride out the Coronavirus pandemic? SyncLab Media is finding we are feeling the same as many of the thousands of small businesses in North Texas. Fortunately, we have decided […]
I frequently wonder if the business people on LinkedIn who buy into one of the multitudes of Business Lead Generation Programs realize the negative image created from the automated messages that are generated when someone accepts their invitation to connect? Or is the .01% of the positive responses they receive from the auto-generated messages worth […]
Is your business capable of handling the increase in customer interaction video marketing generates?? How about the increase in sales video marketing generates? Is your business ready for video marketing? Better to be Prepared than Be Sorry All of these are questions you need to ask yourself. Most businesses take for granted the change video […]
Business Networking Groups! Do they work, or not? Way back in 2009 I posted a blog called 21 Business Networking Tips. Yes, I have been around that long and most of the tips are still applicable. Even my statement on using Facebook back then was advisable. Now I am asked if Business Networking Groups work? […]
In a recent INC.COM article, Tom Hanks talks about connecting with people isn’t about selling them something. Naturally, marketing is related to selling someone something. However, there is a need for businesses and brands to get to know who it is they are selling before selling them something. Tom Hanks always does a great […]
The role of the Executive Producer is to oversee the work of the producer on behalf of the studio, the financiers or the distributors. Know the Difference in Good and Bad Video Projects Executive Producers must be able to identify commercial, marketable projects. They will ensure the video is completed on time, within budget, and […]
I am asked frequently by influence marketers how they can become more relevant in their industry. How Popular Can Someone Be? I find it rather humorous to be asked by someone who obviously influences a large number of real people to become more influential. Attempting to be more relevant is a problem in itself. It […]
