While remodeling my office the past month, to accommodate the change I am making in my business, several recruiters have contacted me saying.."Your skills are REALLY needed in the market". This is great, but found most recruiters really don’t understand exactly what I REALLY offer a business my resume does not show. Naturally, …
As MOST of you know, I took a short break vacation sabbatical from social networking to reorganize my office and studio to get ready for the next stage of life business. Well I am almost back to normal operations. I still have a few technical glitches to work out and a lot …
In every business there is, and naturally always will be, a constant butting of the marketing and operations heads over who drives the business plan. This part of business is like gravity and air..can’t live without either. What is new to the age old war for control of the business plan has to do with […]
Recently the New York Times partnered with Latitude Research to review the psychology of sharing. Based on their in-depth study of 2500 participants they found… 9 reasons why your viewers aren’t sharing your content. #1: Your customers don’t trust you Stated plainly, people do not care to share your content if they don’t find …
In talking to businesses who are heavily using social media to promote their products I found they are no longer impress with seeing large numbers of Followers on Twitter. They are are turning their attention to connecting with real people who are more probable consumers. The days of blasting out very expensive messages, videos and […]
There are so many good people online who get wrapped around the axel of social media by attempting to use old marketing tactics in the new digital driven social networking communities. Most lose complete site of reality. How they are using social media is nowhere near how it should be used. This …
As individuals become more and more accustomed to sharing personal information with others on social networking sites like FourSquare, it’s easy to see how this free and easy exchange of information can be abused. For the businesses looking into using Foursquare as a promotional tool they might want to discuss their civil liability with …
I know I am not the only one who has waded in on the virtues of Google Plus..of G+ as it is more graphically referred. Obviously, G+ is in Beta with just a few tens of million invited people as the ‘Warm-up Band’. The businesses are not invited in the beta..Yet! The question today …
From time to time…like, nearly everyday..someone asks me to explain to them what Social Media is all about. Yes, I know it does seem strange there still being that many people around who do not get how social networking works for business. However, since I deal a lot with the golf industry there are …
LinkedIn is in a way like a stock exchange. The more you put into it, the more you connect with other solid business people and weed out the less serious, the greater your return. It’s that easy. I’ve been using LinkedIn for nearly eight years and and receive over 80% of my customer …
