I have not met anyone who has not been under some sort of stress which leads me to the question..What Do You Do When You Are Stressed? Beat Stress With Stress Now, granted, stress for some people involves nearly everything they do. They could be down to their last sip of coffee and get stressed […]
Consumers Assume a Business’ Bad Behavior Online Will Be the Same Offline.
Why Google+ Is More Beneficial to Businesses Than LinkedIn
I know there is this deep impression many business people have towards LinkedIn being the ONLY place on the internet they get any ‘Traction’ towards their business’ mission. I totally understand. I use to feel the same way until I learned what Google+ offers that LinkedIn will never EVER be able to touch.Started with LinkedInIt is […]
What Is All The Fuss About Digital Marketing?
If you have noticed, there is a lot of talk about digital marketing. What is Digital Marketing? Definition Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic […]
Business Networking Misfits
If you are in business, especially in a sole proprietor situation, then you more than likely have attend a Business Networking Event. If you haven’t, maybe this will help you understand what you are bound to witness when you do attend one. There is one thing for certain, being in business for yourself is not […]
4th Quarter Blues: Don’t Stop Now!
Why are more businesses avoiding doing anything during the 4th quarter of the year? This is the question I have asked many business owners. The answers I receive are concerning. Why Do Businesses Do This? For more and more businesses it is becoming a normal business practice to avoid launching any large marketing campaign or accepting meetings for sales push after […]
Disposable Customer Base: Businesses Attitudes Have To Change
In a recent conversation with a corporate executive on their digital marketing strategy the subject of the high cost of customer service came up. What caught my attention was the mention of their ‘disposable customer base’. Back in 2009 I wrote a blog on how large businesses adopting a disposable customers attitude. It seems I might need to revisit what […]
Digital Marketing: A Soild Social Media Strategy Requires Human Resources
Seems many businesses are still struggling with the need to for developing a solid digital marketing strategy. Many are still holding on to their view of social media as being just a fad. As a result they will attempt to skirt the need to fully commit to a solid digital marketing strategy. Two Reasons a Business’ Digital Marketing Strategy […]
What The Heck Is SEO?
Today the term Search Engine Optimization means something different than what it meant as little as three years ago. Using the term SEO in a sentence use to be for only a few people who really knew how SEO actually worked. Back then knowing about SEO was the secret handshake needed to becoming a member of the SEO private club that only […]
How to Determine Who to Put in Your Google+ Circles?
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