There are many ways the phrase “Purposeful Avoidance” applies socially as well as professionally. For business owners, they experience Purposeful Avoidance from clients who purposefully avoid reading their emails or return their phone messages to business owners requesting payment of over due invoices. For Job seekers, they experience Purposeful Avoidance from recruiters who hammered them to let […]
Part Of My Job Is….
Where Do You Find Business Partners??
Seriously! Where the heck does one go to find someone who is interested in partnering in business? Millions of people are wanting to know. Normally, partners in business are attracted to each other through personal connections and friendships that have developed over a long period of time. But, what happens when a company needs another […]
When It Is Extremely Hard to Tell Someone What to Do
Who Exactly is Reading Your Blog?
If you have been blogging as long as I have you more than likely have asked yourself…who exactly is reading my blog? Every blogger asks this question and even some viewers of blogs ask this question. I ask this questions at least ten times a year and each time I formulate a different answer. It is good […]
Dispute Resolution: Toughest Part of Doing Business
No matter what business you are in there will always be someone who will dispute you. The dispute could be over nearly anything. From the color you use in your brand, the amount you charged for services or the feeling a consumer has on how long you should provide your services after the contract deadline…yes, there […]
Why the Development of a Marketing Plan is Best Left Up To Operations
You cannot market what you cannot deliver and you cannot deliver what you make without marketing. So which comes first? Answer: Operations always comes before Marketing. “Operations management is a fundamental part of any organization.” Operations Management for Dummies Many startups founded by sales driven individuals quickly hit a wall the first time someone asked […]
Why Quality Videos Are Important for Your Business
I’m not sure I have ever mentioned how I came about focusing professionally on the production of video content. Being a quality minded person it did not take me long to learn the difference in quality video and poorly produced video. Since videos are now the number one form of marketing I figures NOW might be […]
Why Are People Always Running Late?
If you are in business I’m certain this has happened to you… An appointment was hastily made a few hours ago with someone who REALLY needs to meet with you right away. However, that person either never shows up or arrives 30 minutes late. Of course, when you finally hear from them, they casually wave off […]
Personal Brands: Every Business Person Needs One
Over at SyncLab Media, we frequently find during our client’s digital marketing strategy session that many of the executives on the business’ leadership team do not have a personal brand. This puts them and their business’ marketing at a huge disadvantage. Consumers Demand to Know In today’s consumer driven marketplace it is not enough to just have a business brand. Everyone […]
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