There are many ways the phrase “Purposeful Avoidance” applies socially as well as professionally. For business owners, they experience Purposeful Avoidance from clients who purposefully avoid reading their emails or return their phone messages to business owners requesting payment of over due invoices. For Job seekers, they experience Purposeful Avoidance from recruiters who hammered them to let […]
There are very few people in the business world who have actually one thing to do as part of their job. History of What You Did Use to be, say 20 years ago) someone would hire on at a company, or take a position with a firm, to focus on one aspect, or function, of […]
Seriously! Where the heck does one go to find someone who is interested in partnering in business? Millions of people are wanting to know. Normally, partners in business are attracted to each other through personal connections and friendships that have developed over a long period of time. But, what happens when a company needs another […]
Telling someone who asks me to tell them what they should do is extremely hard, especially when they do not want to hear what I know they should be doing. I enjoy getting the opportunity to use my experience and pass on what I know to those searching for answers to their question on “What […]
If you have been blogging as long as I have you more than likely have asked yourself…who exactly is reading my blog? Every blogger asks this question and even some viewers of blogs ask this question. I ask this questions at least ten times a year and each time I formulate a different answer. It is good […]
No matter what business you are in there will always be someone who will dispute you. The dispute could be over nearly anything. From the color you use in your brand, the amount you charged for services or the feeling a consumer has on how long you should provide your services after the contract deadline…yes, there […]
You cannot market what you cannot deliver and you cannot deliver what you make without marketing. So which comes first? Answer: Operations always comes before Marketing. “Operations management is a fundamental part of any organization.” Operations Management for Dummies Many startups founded by sales driven individuals quickly hit a wall the first time someone asked […]
I’m not sure I have ever mentioned how I came about focusing professionally on the production of video content. Being a quality minded person it did not take me long to learn the difference in quality video and poorly produced video. Since videos are now the number one form of marketing I figures NOW might be […]
If you are in business I’m certain this has happened to you… An appointment was hastily made a few hours ago with someone who REALLY needs to meet with you right away. However, that person either never shows up or arrives 30 minutes late. Of course, when you finally hear from them, they casually wave off […]
Over at SyncLab Media, we frequently find during our client’s digital marketing strategy session that many of the executives on the business’ leadership team do not have a personal brand. This puts them and their business’ marketing at a huge disadvantage. Consumers Demand to Know In today’s consumer driven marketplace it is not enough to just have a business brand. Everyone […]
