Since the beginning of the year I have been in more than 25 meetings with business owners, executives and entrepreneurs who attempted to do their own digital marketing and were doing it all wrong. OR, they took the advice of one of the so called social media experts and was lead down a rabbit hole to […]
3 Reasons Videos Deliver a Better Message
No surprise videos are consumer’s preferred method of gathering information about a product or service. Here are three reasons videos deliver a better and clearer message.Show and TellOne minute of video content is equivalent of writing 3,600 blogs! If you wrote one blog an hour, it would take you 150 days to achieve the impact of just […]
What I Have Learned from 40 Years of Operations Management
It concerns me that over 85% of my readers have little if any experience in Operations Management. Since there is such an alarming number of business people who lack operations management experience, I’ll focus on some of reason of what caused that to happen and what can be done about it.Definition:Operations management refers to the administration […]
One Day of My Life: Part 3
One Day of My Life: Part 2
4th Quarter Blues: Don’t Stop Now!
Why are more businesses avoiding doing anything during the 4th quarter of the year? This is the question I have asked many business owners. The answers I receive are concerning. Why Do Businesses Do This? For more and more businesses it is becoming a normal business practice to avoid launching any large marketing campaign or accepting meetings for sales push after […]
When Is Enough Enough?: Google+ Comments
What An Operations Manager Needs to Know How to Do
Now that I have talked about Why Every Business Needs to Hire an Operations Manager, let’s take a look at what an operations manager needs to know how to do. Solve Problems Every operations manager needs to have a basic understanding of nearly everything. Yes, everything. Even understanding how something unrelated to the business works […]
Why Every Business Needs to Hire an Operations Manager
So why does ever business need an operations manager? Doesn’t the owner, or founder, or creator, know how to operate their business? Isn’t hiring a marketing and sales director more important than hiring an operations manager? All of these questions are good ones and ones I am asked nearly every time we consult with a […]
How Being Too Busy to Learn Something New Will Kill a Business
Like many business owners today I attend a large number of seminars, conferences, workshops, meet-ups and networking gatherings in search for answers to my business’s issues. Yes, as an experience veteran of many battles fought in the market, I also need to look under every non-traditional ‘Rock’ for the answers to some of the …
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