Over at SyncLab Media, we frequently find during our client’s digital marketing strategy session that many of the executives on the business’ leadership team do not have a personal brand. This puts them and their business’ marketing at a huge disadvantage. Consumers Demand to Know In today’s consumer driven marketplace it is not enough to just have a business brand. Everyone […]
By now you have heard the term social influencer. Now the phrase Influencer Marketing is being thrown around the social media arena as the next best thing since billboards on the highway. So here are the questions we all have: What is an influencer? What is Influencer Marketing? What, or who, is it an influencer influences? […]
It is good to know, and see, the job market starting to improve. However, for some very good reasons, most all of the open positions are being handed off to Recruiters or Headhunters to fill. This is good since this also provides for a lot of jobs…But, here is the problem. They are all over looking […]
There are a large number of Schools of Thoughts but at the very least there usually is only Two that come up against each other. Not always is one school of thought wrong and the other school of thought right, but on the most part that is just the way it is going to be. […]
Video Series, like The DEAN’s List , hosted by Dean Lindsay, are rapidly becoming the number 1 way to market the problems a business solves. Contact SyncLab Media, a video-centric digital marketing consulting agency, or stop by their studio in Dallas, Texas, to learn more on how having a video-centric digital marketing strategy will help your […]
In today’s culture of “Let Me Check This Out” the first place everyone goes to validate if a business exists is the internet. If your business does not come up looking good on a Google Search potential clients will just move on to one of your competitors who has a more robust digital footprint. […]
Like so many of my peers out here in the great world-wide-web, called the Internet, tend to lose ourself on what we really are out here to do. I’ve been blogging since 1999 and since then have retooled, reinvented, remodeled and reengineered myself over 15 times all in an effort to keep focused on why I blog. […]
From time to time a question pops up related to a business owner’s feeling the money they spend on a social medial community manager is wasted if their promotional content is not posted at the exact time the majority of their consumers are online. The question being asked..do we need to be present online at the […]
I have been blogging since 2004. In 2007, I started blogging professionally on this site, scotduke.com. At one time I had well over 5000 blog posts, until someone felt I was getting too influential. Yes, I have hit a large number of the potholes along this information highway and have delved deep into the the […]
I find it interesting so many companies today seem to go out of their way to avoid dedicating anyone to overseeing their business operations. When I ask why I commonly hear..”We need all personal for marketing and sales. We’ll figure out the operations as we go.” The need for personnel who generate revenue is more important, […]
