Over the past ten years, I have met dozens of business people who are oblivious to an SOP. After being told what it is, over 80% of them do not have an SOP. Definition: Standard Operating Procedures (SOP) A standard operating procedure, or SOP, is a set of step-by-step instructions compiled by an organization to help workers carry […]
You have a business problem but no solution. I have a solution to your business problem. It would appear we need to get together to talk about me consulting you through the problem to finding the solution that best works. The question then becomes, what is the value of my knowledge? My Value For […]
Yes, Digital Marketing is a Profession? Yes, Social Media does produce an ROI! and YES, I am a real person. So, why is it so hard for the business leaders…C-Suite Executives, Marketing Directors, and PR types… to trust Digital Marketing as being something real and the people who offer digital marketing services are professionals? Answers […]
So you want to start a blog. That is awesome, but do you know what you’re getting into? 90% of the people who come to me about starting a Blog have no idea what all is involved with blogging. They go to a conference and hear a speaker tell them they need a blog and […]
Every few months or so I get a request from one of my viewers asking..What exactly do you do professional? I realize that what I do for a living is not mentioned in every one of my blogs. That is by design since even though I do use this site to enhance my revenue horizons […]
I can safely say I am hooked on Binge Watching and I have NetFlix to thank for it…or was it Amazon….no wait…Acron Tv could be where it started for me. No matter how it started for me, the time I now spend watching TV is much more worth the effort now that I don’t have to […]
There are many ways the phrase “Purposeful Avoidance” applies socially as well as professionally. For business owners, they experience Purposeful Avoidance from clients who purposefully avoid reading their emails or return their phone messages to business owners requesting payment of over due invoices. For Job seekers, they experience Purposeful Avoidance from recruiters who hammered them to let […]
There are very few people in the business world who have actually one thing to do as part of their job. History of What You Did Use to be, say 20 years ago) someone would hire on at a company, or take a position with a firm, to focus on one aspect, or function, of […]
You cannot market what you cannot deliver and you cannot deliver what you make without marketing. So which comes first? Answer: Operations always comes before Marketing. “Operations management is a fundamental part of any organization.” Operations Management for Dummies Many startups founded by sales driven individuals quickly hit a wall the first time someone asked […]
If you are in business I’m certain this has happened to you… An appointment was hastily made a few hours ago with someone who REALLY needs to meet with you right away. However, that person either never shows up or arrives 30 minutes late. Of course, when you finally hear from them, they casually wave off […]
