Scot Duke

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Is the FedEx Cup Really Helping Golf?

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Naturally, the humorous commercials and the great writing done for their advertisement is getting FedEx’s sponsorship budget a good ride.  But, what about GOLF?  Is Golf getting a positive image from what the golfing world is seeing played during this series of eliminations tournaments. It is understood that the PGA Tour Professionals all are …

Social Media: Misunderstood in Golf Industry

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With the arrival of more and more golf businesses to the internet comes the need for them to understand how to communicate with their markets out here in La-La-Land. Social Media is a new to these business people and many try to form Social Media into the OLD box of traditional “Who Can Yell The […]

What Private Country Clubs Will Have to Do to Survive

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Several questions arise when discussing today’s Private Country Club’s survivability. What is causing Country Clubs to fail? What can Country Clubs do to avoid bankruptcy? What is the attitude towards Country Club lifestyle by the next generations golfers?  Just to mention a few. I discussed most of this in my recent blog..Why Are Country Club […]

Shoring Up Your Business with Golf

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As is the case with most social functions I attend, the conversation about a business’ environment and economy generally takes center stage.  Last evening’s dinner discussion at the club was no exception. For me these gatherings are times for me to listen to what others are saying.  Having lived and survived more difficult business …

Turn Up the Innovation Dial in Your Business

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I was having dinner this evening with a table full of friends and clients and as is always the case the focus of the table’s conversation eventually turned to everyone wanting to know how my new business, IBGS, is doing. Since the majority of my social and business acquaintances are business owners or executives of […]

Professional Golf Tour Players: Who Are Their Customers

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When it comes to killer questions the one I was asked last evening has to be one of them.. Who are the customers of the PGA and LPGA Tour Players? Good question, right?  And this one needs to be discussed in somewhat detailed and not jump forward to any …

5 Things Business Golfers Should Do Today Online

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Since over 80% of the world’s golfing population is in business, in some shape or form, it would be to their best interest to promote the future of golf and their business’ interest online.  The internet needs business golfers as much as business golfers need the internet.  Here are 5 Things a Business Golfer Should […]

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