Last evening I was pulled into a conversation on Social Media Coaching. I guess I was invited in because I am a Social Media Coach..duh. However, the conversation was more about how Social Media is used in niche marketing than coaching. Social Media is probably the best method of marketing a niche product or …
Turn Up the Innovation Dial in Your Business
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I was having dinner this evening with a table full of friends and clients and as is always the case the focus of the table’s conversation eventually turned to everyone wanting to know how my new business, IBGS, is doing. Since the majority of my social and business acquaintances are business owners or executives of […]
Social Media: Building a Personal Brand
Something I have found very powerful in the use of social media is the Personal Brand. Unfortunately, too many small and large business people think personal branding is just throwing up a logo of their business and then posting nothing but gibberish about their product. Today, consumers do not want to hear or see commercials..that […]
Business Conferences: A Must for the Economic Recovery
The Art of Not Responding to Emails/Voicemails
No More Twitter Questions..Please
Jump Start the Economy by Hiring Someone
Twitter (Social) Media Done the Wrong Way
No More Disposable Customer Base, Please!
I was having a chat with a corporate executive recently about problems in the ‘Big Box’ companies. Large businesses have the same problems as small businesses but on a much larger scale. The problem for the day in Corporate America was dealing with the costs of customer service. In large businesses it is nothing …