There are a number of reasons business executives should blog. Builds credibility and strengthen professional brand: A simple post by an executive of a company gives them the opportunity to prove their expertise and thought leadership through their original and authentic voice. Their blog becomes part of the dynamic portfolio that becomes part of their profile. In […]
For sometime now…say 15 years to round up… I have been searching for one thing to focus on to blog about. The problem; I have knowledge on so many thing and interests in even more it makes it real hard to just pick one. Of course, I would enjoy you telling me, out of […]
No matter your level of passion for blogging, or how much you have to say on a subject, the time WILL come when the process of Blogging becomes a real Chore. Like right now! I started this blog a few weeks ago which is typical of most bloggers to start writing on a subject only […]
I’m not sure I have ever mentioned how I came about focusing professionally on the production of video content. Being a quality minded person it did not take me long to learn the difference in quality video and poorly produced video. Since videos are now the number one form of marketing I figures NOW might be […]
If you are in business I’m certain this has happened to you… An appointment was hastily made a few hours ago with someone who REALLY needs to meet with you right away. However, that person either never shows up or arrives 30 minutes late. Of course, when you finally hear from them, they casually wave off […]
Over at SyncLab Media, we frequently find during our client’s digital marketing strategy session that many of the executives on the business’ leadership team do not have a personal brand. This puts them and their business’ marketing at a huge disadvantage. Consumers Demand to Know In today’s consumer driven marketplace it is not enough to just have a business brand. Everyone […]
Where were you in 2002? I was signing up for a LinkedIn account. I was actually one of tens of thousands who snagged a pre-launch invitation to join LinkedIn and was there on Day 1. I thought then LinkedIn was going to be the place to be for millions of everyday people. Looking back 15 […]
How important is showing my face in my social profile photo? Why does it really matter? The answer to this questions are self evident since it matters a whole lot to those who I have yet to meet, or they have yet to meet me. How can you build trust in anyone if you cannot see […]
By now you have heard the term social influencer. Now the phrase Influencer Marketing is being thrown around the social media arena as the next best thing since billboards on the highway. So here are the questions we all have: What is an influencer? What is Influencer Marketing? What, or who, is it an influencer influences? […]
In my business, I get to see a lot of videos being produced. In the short five years since focusing on video-centric digital marketing, I’ve seen every kind of video production, from outdoor shoots to studio setups and green screens, for those still wanting to look like they are in a cheap Star Trek rendition. Speaking […]
