As a business coach, mentor and executive I attend a lot of “Get-To-Know-You” type of meetings. Over the past year, it has become clear many business people today are not aware that every initial meeting they have with someone they are being sized up. This got me wondering why so many of the people I meet in […]
After talking to my doctor about my neck and back pain I found me jockeying my heavy briefcase for 40 years was the root cause. Here I was thinking stress was what was causing the pain. The solution? An eBag professional briefcase backpack. Why eBag? Have you shopped for backpacks that don’t make you look […]
Here is a great article on 3 Reasons Influencer Marketing is Not Performing Well The debate will go on forever between the benefits of developing your own social media influencer and find an existing influencer who is already influencing the market you are in. Training an employee to become an all-around representative would be more cost-effective. However, […]
A true social media influencer takes what they do seriously and engages with everyone and everything anywhere. This means social media influencers have to have both online and offline social skills. Not only do they need to know how to tell a story and engage with everything online they also need to know how to […]
Sometimes it is hard to tell if your business is offering a service or if the service you offer is a product. Either way, you need to pick one and stay with marketing it as a service or a product. Nothing confuses a consumer more than trying to figure out from your business name and tagline […]
This is the question I have been asked a number of times recently…What value are you to me? Depending on the tone of the question and how it is delivered the person asking could come across as a little disconcerting, but usually, I take it that they are asking the question due to them not yet […]
If you have not joined MeWe.com you are really missing out. As Facebook starts to fade away and it’s influence on many of the mainstream social media influencers loosens MEWE.com will be the place everyone goes to get back to being social without being haltered. I would suggest you get over there, get your profile […]
Businesses and organizations do not always need a marketing director to develop a marketing plan. Sometimes an operations manager can do a better job. In many cases, operations is better suited to develop a strategy and just let marketing do marketing. Yes, of course, a marketing director usually has the experience to know what direction […]
I’ve been out here in the content creation, publishing, and management world since the beginning of social media…maybe a before it was called social media. It is exciting to see so many businesses and brands coming on-board to using content marketing. Unfortunately, there are still some common mistakes I see marketers and business owners making […]
Have you figured out where you are going to go once Google kills off Google+? What about when Facebook is sold off to the stockholders of MySpace? Where will you go to have a chat with your mates? If you are looking for ‘safe and simple’ the only choice you have is MeWe….yes, like me […]
