The role of the Executive Producer is to oversee the work of the producer on behalf of the studio, the financiers or the distributors. Know the Difference in Good and Bad Video Projects Executive Producers must be able to identify commercial, marketable projects. They will ensure the video is completed on time, within budget, and […]
I am asked frequently by influence marketers how they can become more relevant in their industry. How Popular Can Someone Be? I find it rather humorous to be asked by someone who obviously influences a large number of real people to become more influential. Attempting to be more relevant is a problem in itself. It […]
According to Forrester Research, A Minute of Video Is Worth 1.8 Million Words. This makes me wonder how many million more words a poorly produced videos generate? As part of my job, I view a lot of videos produced by other people and agencies. What I have found is roughly over 80% of marketing videos, […]
Does hiring someone who works cheaper, or provides a service you need at a lower price, do the best work or provide the best service? This question is asked by every business who struggles with establishing their product and services pricing model in a competitive market. Those businesses who go for the lowest bid work […]
The question we were asked recently was… What is the difference in a Videographer and a Filmmaker? There is a significant difference in what a videographer does and what a filmmaker does. AND, an even larger difference in who SHOULD be calling themselves a Filmmaker verses a videographer. There are many videographers today calling them […]
On average, 6 out of ten solopreneur marketers will do their own video marketing thinking it is saving them money when in the long run it is costing them more than they saved. Why? Waste of Time Most small business and entrepreneurs do not take into account the amount of time they spend producing videos. […]
GlobalWebIndex shows 60% of internet users watch and stream video regardless of the fact these videos are live or just random social videos. This means these viewers: Have more time Are better at using technology And they like learning via watching. Older Audience is Growing According to Social Flagship 2019 report 72% of the social […]
Another good question we are asked nearly daily. The answer is two-fold. When your competition takes your share of the market and when you lose your consumer’s attention is when you should be contacting someone to develop your video marketing strategy. More important, everyone should be using video marketing. Mounting Competition Many times a business […]
There are many things a business can do themselves and benefit from it. However, doing your own video-centric digital marketing is not recommended. But yet, many business leaders think handling something as simple as video marketing is snap. There are a lot of studies showing DIY video marketing is far more than a Snap. DIY […]
Probably not? We visit with business leaders nearly every day and the first question they have is asking us why their current videos are not accomplishing their mission. The reasons we find why their videos are not accomplishing anything is due to either the quality of the video or format the video was produced. We […]
