In 2016, video marketing took over traditional marketing and became the standard method of marketing. Businesses without a video-centric digital marketing strategy were finding it difficult to compete in a market where their competitors were using videos. Fast forward to 2018, video marketing is the excepted method of marketing, however, some of the mainstream industries […]
Ever wonder why so many people you meet online then maybe weeks later meet in person to find they are totally different people? This happens all the time and the people who built their online reputation to appear to be an “influencer” have a real hard time being themselves online. Social networking online has been around […]
I see good people every day attempting to execute a video marketing strategy they have been told would help bring attention to their brand. Instead, it is NOT. What works for one person generally does not work for anyone else…but..that is what so many video marketing experts tell people they should do and the Walk-N-Talk […]
Since 2015, clients have asked me to evaluate the value of the small business social network AlignAble . I will have to say I am surprised it has made it this far. It started out being hammered as a Spammer and as all new sites always experience, had some bugs that did not help their PR. But […]
Most people, when left to assume something, will assume the worst instead of the best. I’m sure there is some scientific study performed by some think tank that will confirm this is true..that is if I assume the positive result. However, assuming a video-centric digital marketing strategy is very expensive would be a positive assumption. But, […]
Show of hands of the people who know what Social Media is…or mean? That is what I thought. About 1% of you know the true definition of Social Media. so·cial me·di·a noun websites and applications that enable users to create and share content or to participate in social networking. Ever since 1997, the beginning of social […]
I can safely say I am hooked on Binge Watching and I have NetFlix to thank for it…or was it Amazon….no wait…Acron Tv could be where it started for me. No matter how it started for me, the time I now spend watching TV is much more worth the effort now that I don’t have to […]
If you have been blogging as long as I have you more than likely have asked yourself…who exactly is reading my blog? Every blogger asks this question and even some viewers of blogs ask this question. I ask this questions at least ten times a year and each time I formulate a different answer. It is good […]
I’m not sure I have ever mentioned how I came about focusing professionally on the production of video content. Being a quality minded person it did not take me long to learn the difference in quality video and poorly produced video. Since videos are now the number one form of marketing I figures NOW might be […]
Over at SyncLab Media, we frequently find during our client’s digital marketing strategy session that many of the executives on the business’ leadership team do not have a personal brand. This puts them and their business’ marketing at a huge disadvantage. Consumers Demand to Know In today’s consumer driven marketplace it is not enough to just have a business brand. Everyone […]
