There is absolutely no doubt that the world of Marketing has changed forever. Social Media..a throw back to connecting to the customer directly… has been proven over and over as how brand promotions has to be done in today’s economy. The question now is..how to get the remaining 75% of the mainstream businesses to …
I had an interesting conversation the other day. After handing my business card to this person the remark was made… “OH, I see you are a golfer. Everyone I know who plays golf is a slacker. Are you a slacker?” I get these comments from time to time from people who associates …
Hello..is anyone out there in La-La-Land? Of course there is but is anyone reading anything others post on Twitter or Facebook? You have seen the recent studies showing that a very small percentage of people are actually engaged on Twitter and even less are reading the stuff that is being posted. So the questions I […]
There is a lot to be said about Corey Pavin’s decision to request all players of the USA Ryder Cup Team to not post on Twitter during their time on the team. Is it right? Is it Wrong? Will it hurt golf? Will it help the players to focus on what they went to Wales […]
I am simply amazed at what I see businesses doing to promote themselves, their product or services online. Even more amazed at the agencies these companies hire to do their promotions. I have been around advertising for a long time and seen plenty of ridiculous approaches to marketing but none like what I am …
OK, you are sitting at a coffee shop and noticed your battery on your laptop is very low. You look around and there is only one power outlet in the entire lobby available to plug in and two people are already using it. Yes, I know, what kinda coffee shop only provides one outlet …
I read where Dick Costolo (Twitter’s COO) spoke about the changes happening to Twitter over the next couple of weeks. If you haven’t heard already…. Twitter is rolling out a new layout to the website with increased functionality and more user support. Screen shot of New Twitter Courtesy of TechCrunch I find it unbelievable but […]
The first reaction a normal person has to someone with tens of thousands of Followers on Twitter is..nobody is humanly capable of Responding to that many people. What happens when you don’t respond to all of your Follower? From what the reaction is from the Peeps I talk to is it is.. Not a pretty […]
Each time I sit down with a new client I am confronted with a periphery of remarks about Twitter. The most profound questions so far are.. Who uses Twitter? Why use Twitter? and What value is Twitter to those who use Twitter? The answer to these questions usually comes from explaining Who …
Not a day…for that matter, an hour..goes by without one of the members of the Business Golf Country Club asking me how I deal with Twitter, Facebook, LinkedIn..and on and on. The basis to their questioning me on how I deal with Twitter is usually from how they are dealing with Twitter..or in many …
