Scot Duke

Passing On To You My Experience

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Social Media Rules for Franchises

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Wow!  How cool is it to find a site set up to shoot it straight on what franchising is all about.  I am sure all businesses could learn from the info that is being provided and the list of experts in franchising offered.  www.myfranchise.us A Must for Franchises Social Media for Franchises is …

Move Over Marketing! Social Media Has Arrived

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There is absolutely no doubt that the world of Marketing has changed forever.  Social Media..a throw back to connecting to the customer directly… has been proven over and over as how brand promotions has to be done in today’s economy.  The question now is..how to get the remaining 75% of the mainstream businesses to …

Who You Associate With Is How Others See You

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I had an interesting conversation the other day.  After handing my business card to this person the remark was made… “OH, I see you are a golfer.  Everyone I know who plays golf is a slacker.  Are you a slacker?” I get these comments from time to time from people who associates …

Is There anyone Really Out There?

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Hello..is anyone out there in La-La-Land?  Of course there is but is anyone reading anything others post on Twitter or Facebook? You have seen the recent studies showing that a very small percentage of people are actually engaged on Twitter and even less are reading the stuff that is being posted.  So the questions I […]

You Don’t Want Weeds in Your Hay

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hay haul

Coming from a (semi)farming background I sometimes find using farming metaphors and analogizes to explain situations in business come to me rather easy.  In this case, explaining why it is good to keep your online social community free of individuals who do not understand how social communities work, care for anyone except themselves or …

How Business Networking Works Today!

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Things have changed so much in the business networking arena over the past five years I felt listing a few things to remember when attending a business networking event would help those (thousands) who are just now entering the sometimes confusing world of business networking. How Much Time Ya Got? One of the biggest issues […]

Do You Do Business This Way?

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outrage

I am simply amazed at what I see businesses doing to promote themselves, their product or services online.  Even more amazed at the agencies these companies hire to do their promotions.  I have been around advertising for a long time and seen plenty of ridiculous approaches to marketing but none like what I am …

Taa-Daa! You Are UnFollowed!

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Taa-Daa

OK, you are sitting at a coffee shop and noticed your battery on your laptop is very low.  You look around and there is only one power outlet in the entire lobby available to plug in and two people are already using it.  Yes, I know, what kinda coffee shop only provides one outlet …

Gathering the Business Golfers?

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Mario Galaxy

For those in business you know to find someone to do business with you should go to where your target customers hang out.  Same things goes for golf…kinda.  If you golf you go to golf courses to find golfers to play golf, this part is true.  So, with that said, logic would dictate if …

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