The question comes up all of the time..How important is appearance when it comes to my blog? Needless to say, image is all important with anything someone does online..especially with their blog. The blog is the center of the social media universe and how your blog is received is how you will be received …
I don’t get into talking about backlinks very often since getting someone to link to a blog you wrote should come natural and is more effective if the content you provided was compelling enough for someone to link to it. Backlinks are part of the Search Engine Optimization game most bloggers play for which …
Social technology has developed a new type of marketing professional who is tasked with reaching a more sophisticated audience of customers and prospects. This professional is called a online social Community Manager. As social media continually changes more credence is given for businesses to bring on board someone dedicated to managing the …
It is always good to have a policy for anything you do..professionally or personally. Since social media is taking over as the traditional method of marketing it is good to have a policy specifically for your business’s social media. When I address this issue I am asked..What should I put in my social media …
You would think by now most people using the internet to promote their business would understand what ‘social’ means. Unfortunately, there are still many people online who see social networking sites as just another type advertise medium. There is no denying the potential to capture a large audience online is there in the social …
Have you been out in the social spaces and seen all the absurd names people use as their…aaah..Name? There really are some very interesting names and a lot of not so interesting names people use for some reason. Recently I tracked down the REAL people behind a few of these unusual names to …
It is comforting to know LinkedIn, the first site I joined over 10 years ago, is now sitting in second place as the social network for the thousands of business people I know. Of course, the two other social networks that make up the Social Networking trifecta: Facebook; has been the social network all …
I’ll assume you are one of the trillions who have clicked on the link someone provided only to find it took you way beyond La-La-Land and into someplace you rather not be. This is happening to frequently and is causing most people to not take the risk of opening a link, even from a …
One of the biggest challenges facing private country clubs today is Member Recruiting and Retention. The private club culture, the economy, the fast moving society and the need for individuality has changed the game the country clubs have to play to draw in new members and to keep the members they have. This game …
If you have achieved the level of business success to now hit the ‘Hiring Stage’ it is time to be overly concerned with who you hire, especially when it comes time to hiring a social media expert. The biggest mistake, and one too many business are mistakenly doing, is pawning social media …
