Use Statistics About Customer Activity Using facts and statistics about your customers’ activity online can help you make sure your marketing is more efficient. For example, how long does a person stay on a webpage? What blogs do they read? What websites do they visit the most? What have they shared on Facebook or re-tweeted […]
To most people Google+ Circles have to be one of the most confusing feature of Google+. The question on who to put in your Circle comes up frequently. Understanding what it means when someone puts you in their circles seems to be the next question I get the most. It is very important that people look […]
As an 15 year veteran of blogging I am frequently asked by other bloggers how to get people to comment on their blog. Needless to say, I share some of their frustrations since even with my view rate my interaction from my blogs is very low. So, why do people not post comments to a Blog? In an […]
Spam Can Turn Off Your Customers Never conclude that spamming customers will help get your message across. That is many times not the case, and the contrary may happen. It might turn off customers and they will no longer be interested in your product. Get Your Customers’ Attention In fact, less than 5% of customers […]
Sense I am one of the million or so charter members of LinkedIn I can safely say I have developed over these many years a fair assessment of what LinkedIn is all about and what it offers businesses. Value Is Not There What I have found from having an active presence on LinkedIn is posting content directly to the LinkedIn platform […]
Find the Websites Your Customers Are Active on By using SEO strategies and using keyword search terms, your customers can find you. But when you want to target a specific audience, you need to know what websites your customers go on. Obviously younger customers will go on different websites than older customers. Couples with young […]
It is no surprise for me to see a large number of the digital marketing professionals moving into niche marketing positions. The question I have …Is that a Smart direction to take?. Marketing in The Wrong Direction I am starting to see people taking on positions as marketing directors or even becoming the owner of a business that […]
Is your business not seeing successful conversion rates? Maybe you need help on drawing not only potential customers, but the “ideal” customer. Understanding your customer’s character can help you do just that. It will also help you produce more effective content. Get to Know Your Customers Before you start marketing, get to know […]
The Flow CenterYou are what you eat?Excerpt from Valerie’s Video!In doing research for this presentation I found out the history of the phrase, “you are what you eat.” It started in 1826 by this man: Anthelme Brillat-Savarin wrote, in Physiologie du Gout, ou Meditations de Gastronomie Transcendante, 1826: “Dis-moi ce que tu manges, je te […]
Eventually, about once a week, a Plusser in my Google Plus stream will ask me… What type of content or issues do you focus on posting on Google+? Content Is Not Just Content In the beginning, like from the first day Google+ was launched, I did what everyone else was doing, offer or pass on my […]
