Over the past three years of near daily meetings to address their digital marketing strategy with business owners and executives of large businesses I have developed a list of a few common reasons they give for not using social media that has some basis of making sense. Too Many Social Networks At the top of every […]
Google+ Circle Manifesto
Consumers Assume a Business’ Bad Behavior Online Will Be the Same Offline.
Why Google+ Is More Beneficial to Businesses Than LinkedIn
I know there is this deep impression many business people have towards LinkedIn being the ONLY place on the internet they get any ‘Traction’ towards their business’ mission. I totally understand. I use to feel the same way until I learned what Google+ offers that LinkedIn will never EVER be able to touch.Started with LinkedInIt is […]
How To Use Social Media to Generate Business
The question…”How should I use Social Media to Generate Business”…ranks somewhere near the top of the list of questions I am asked on a daily bases. It is a tough question to answer since there is no one-way to use social media to generate business. Many businesses are quickly finding out they are far behind the curve in […]
What Is All The Fuss About Digital Marketing?
If you have noticed, there is a lot of talk about digital marketing. What is Digital Marketing? Definition Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic […]
Using the Google Plus Embed Post Feature
Business Networking Misfits
If you are in business, especially in a sole proprietor situation, then you more than likely have attend a Business Networking Event. If you haven’t, maybe this will help you understand what you are bound to witness when you do attend one. There is one thing for certain, being in business for yourself is not […]
Digital Marketing: A Soild Social Media Strategy Requires Human Resources
Seems many businesses are still struggling with the need to for developing a solid digital marketing strategy. Many are still holding on to their view of social media as being just a fad. As a result they will attempt to skirt the need to fully commit to a solid digital marketing strategy. Two Reasons a Business’ Digital Marketing Strategy […]
What The Heck Is SEO?
Today the term Search Engine Optimization means something different than what it meant as little as three years ago. Using the term SEO in a sentence use to be for only a few people who really knew how SEO actually worked. Back then knowing about SEO was the secret handshake needed to becoming a member of the SEO private club that only […]
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