People ask me all the time… What exactly is it you do? I guess it’s time to toot my horn a little. There are not many of us left anymore…,or should I say… available. Those of us who are capable of doing what I do, and have experience in doing what …
I have written a few times on the subject of how Golf uses Social Media, or the lack there of. This trilogy of blogs on the subject takes a turn in this blog with reporting on what the Golf industry should be doing in the Social Networking arena to accomplish their goals. I always …
After a recent stroll through all my social networking sites I had to stop and again look up the definition of Social Media just in case there was something I missed in my understanding of what Social Media really is. From Wikipeida Social media are media for social interaction, using highly accessible and scalable publishing […]
If you are like most people out here in La-La-Land you are searching to know more about a product or service before you purchase it. For the business people who are hiring, they search to know more about who it is they are hiring. For Suppliers they are out here to learn know more …
A while ago, I was having an online discussion chat debate cat-fight slam-down steel-cage bitch-session (OK, just a flat out) argument with a fellow (I assume was a fellow since the language used in their hotmail emails was rather masculine) on the virtues of Social Media verses old Web 1.0 methods of SPAM. Yes, …
Social media does not have to be dedicated entirely to Online endeavors. As a matter of fact, in Golf, dedicated methods of online social media are ineffective. Here are three things to remember about using social media for Golf. #1: Understand Golf First of all, in order to develop any sure method of promoting a […]
From time to time I get involved with reviewing the marketing plan for a golf course, golf business or a Golfer. To say the challenges they have are many would be a gross understatement in light of the economy golf faces. The golf industry will have to rely heavily on marketing to survive. Promoting …
You have seen it! The soulless status update in your Facebook, Twitter or LinkedIn account of a photo, logo, or brand with not personable remark, comment or statement included..just a link to someplace out in La-La-Land. Usually, what is posted is a bland phrase, normally an incomplete sentence, that more or less says…Hey, Check …
I will be the first to admit I have had more than a few reservations over the years about ever being involved with Facebook. However, like all persons, places and things will do over time..I changed. I am not sure I am ready to concede to Facebook’s victory as the lord of all social networks, […]
I am really getting tired of writing about Twitter and I am sure you probably are just as tired of reading about it. However, several of my clients are asking about Twitter’s value which brings up some great conversations and outstanding points on Twitter’s questionable worthiness as an effective Social Media and Marketing tool. …
