Most of my conversations these days seems to end up with someone eventually asking me why I use Google+. In most cases this question comes to me wrapped around a statement concerning how foolish it is for me to be wasting my talent on a social platform that is going nowhere. I Don’t Get It I have grown […]
Is Google Plus a Time Bandit?
Two Reasons People Do Not Interact on Google+
The Purpose of Social Search
I have people who use Google+ ask me frequently how Google+ has changed online social networking. My answer has been derived from the past three years of studying the impact Google+ has made on the online social economy. What I have found Google+ has clearly changed is the way people socialize online. Social Search People […]
How To React When Someone Puts You In Their Google+ Circles?
How to Deal with the “Will Nots”
Your Business Goal: Offer a Solution to a Problem
Every business’s product or service should be marketed as a solution to a consumer’s problem. Everyone Has A Problem Needing a Solution Everyone consumer or business owner has a problem they can’t solve themselves. What businesses should focus on is matching the solution they offer to the people who have the problem the solution solves. Sounds easy, […]
Are You Social Chasing?
If you are a business that has been out in the online social spaces lately you probably are experiencing tremendous frustration from trying to keep up with where certain consumers are located online and where to post something so a certain demographic will see it. Seems for many businesses the chase to be social has begun. With there being so […]
Google Circles: Who You Have in Your Circle Makes a Difference?
To most people Google+ Circles have to be one of the most confusing feature of Google+. The question on who to put in your Circle comes up frequently. Understanding what it means when someone puts you in their circles seems to be the next question I get the most. It is very important that people look […]
3 Ways to Target Your Audience Using Digital Marketing
Find the Websites Your Customers Are Active on By using SEO strategies and using keyword search terms, your customers can find you. But when you want to target a specific audience, you need to know what websites your customers go on. Obviously younger customers will go on different websites than older customers. Couples with young […]
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