In case you have not noticed it yet, LIVE Video streaming is taking over social media. In most cases delivering your message LIVE to YouTube or even Facebook is a good strategy. However, producing the One-Off Live Stream Video could work against your branding. Being consistent with when you broadcast LIVE content is the secret […]
I am asked, nearly every day, to explain why Video Marketing is so important. I have even shown people videos that explain why videos are important. Even after that, I am still asked…sometimes by the same person…why they should invest in video marketing? What Else can I say? If your business is not investing a […]
I get feedback nearly daily from business people who come to SyncLab Media on their trek through what seems to be a quagmire of digital marketing consulting agencies officing in co-working space. The things we hear most has to do with the lack of concern other digital marketing agencies have with their brand image and […]
This is a very good question that many businesses really do not take seriously. I’ve been in digital design marketing since the mid-90s and before then, 20 years of using the old layout out graphic designing advertising. Over the years I have been amazed at the number of businesses that don’t get how important their […]
Has Facebook Lost Its Value? Are would the question be better stated by asking… What Is Facebook’s Value? Facebook has had little value for me for some time now. The only value it had for me was it was a place to go and carry on a conversation with anyone who wanted to have a conversation. […]
I still see on LinkedIn, and Now Twitter, this question on the need for a clean professional image being needed in today’s business casual approach to doing business. Appears the Homeless Look is not giving the newly Publically Owned businesses the look their consumers…and stockholders…want to see. The consumers are not only taking back the […]
For the past five years, reports prove video-centric digital marketing strategies produce more than a break-even ROI. So, why is your business still not using videos in their digital marketing? If your only answer is video marketing cost too much you really need to ask yourself how expensive will your marketing be if you do […]
I am frequently asked by the many Freelancers of the business world if it would be better if they just partnered with a small group of synergetic individuals instead of roaming around constantly having to sell themselves. My answer leans towards developing a Partnership with others who provide more sustainability instead of the rat race […]
Sometimes I refer to a company’s operations as their Speical Forces because in many ways they have to be. I know I had a number of occasions during my career as an operation manage to team up with the rest of my organization to run covert operations against a formidable foe in our corporation…the Marketing/Sales […]
The answer is yes. To me if the content of the social media message you post is not enough to capture the interest of your audience why would you think Hashtags would? The reason hashtags were developed was to provide a way for all the social media associated with a hashtag to be gathered in one […]
