I keep tabs on the golf blogsphere, golf industry and golf economy. What I look for are people, places and things helping GOLF while they are helping themselves thru the use of effective methods of social media. Thee are the people who become part of my ‘A List’ and who I interact with daily. Many […]
Social Media: Coaching a Niche
Last evening I was pulled into a conversation on Social Media Coaching. I guess I was invited in because I am a Social Media Coach..duh. However, the conversation was more about how Social Media is used in niche marketing than coaching. Social Media is probably the best method of marketing a niche product or …
The Teachings of Golf
From time to time I ask people I meet if they know.. What golf can teach you? Golf teaches more than just how to hit a white ball around a golf course. In order to play golf you have to learn the rules. This seems to be the scary …
Where is the Money in Golf?
I have frequent discussions about what I do with many people and sometime during this talk I will be asked.. Where is the money in golf? My short answer is..”In the Pockets of the golfers of the world.” Surely, the golf consumer and golfer who plays golf is …
Is the FedEx Cup Really Helping Golf?
Naturally, the humorous commercials and the great writing done for their advertisement is getting FedEx’s sponsorship budget a good ride. But, what about GOLF? Is Golf getting a positive image from what the golfing world is seeing played during this series of eliminations tournaments. It is understood that the PGA Tour Professionals all are …
What Gives Golf a Bad Name?
Since founding the Business Golf Country Club and establishing a strong anti-spam policy for the club the members of the club send me examples of email spam they are getting from golf businesses. I thought I would target one of these businesses in what I call a Carpet Bomb Run blog as a way to […]
The Most Over Used Term in Social Media
Like most consultants and devotees of social media I am out here to listen and to learn. However, there is a lot of noise from what seems to be a large number of people trying to come up with unique ways to set themselves apart by using words to describe things and stuff in business […]
Why Tiger Woods Is Touch to Beat
I am sure you have asked yourself many times.. What is it going to take to beat Tiger Woods? That answer probably lies in the answer to Why is Tiger Tough to Beat? You may ask how much does physical fitness have to do with playing at Tiger’s …
Social Media: Misunderstood in Golf Industry
With the arrival of more and more golf businesses to the internet comes the need for them to understand how to communicate with their markets out here in La-La-Land. Social Media is a new to these business people and many try to form Social Media into the OLD box of traditional “Who Can Yell The […]
5 Ways to Build Your Existence on Twitter Without Spamming
If you have been out on Twitter recently then you are well aware of the large volumes of spamming Posts. Yes, Twitter Spam is similar to the email spamming but in this case it is coming from hundreds of misguided internet marketers. You have seen them. They are the Tweeters who feel their worthiness online […]
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