A while ago, I was having an online discussion chat debate cat-fight slam-down steel-cage bitch-session (OK, just a flat out) argument with a fellow (I assume was a fellow since the language used in their hotmail emails was rather masculine) on the virtues of Social Media verses old Web 1.0 methods of SPAM. Yes, …
Top Good Jobs for 2011
With the New Year comes Hope for a revival in the nation’s economy. Following are the Top Jobs businesses will be searching for in 2011” Financial Analyst Assess financial plans and forecast budgets Staff Accountant Maintain general ledgers, put together financial reports and manage payroll-Account receivable-Payable Business Intelligence Analyst Assist with decision-making, decreasing costs and […]
Social Media for Golf: 3 Things to Remember
Social media does not have to be dedicated entirely to Online endeavors. As a matter of fact, in Golf, dedicated methods of online social media are ineffective. Here are three things to remember about using social media for Golf. #1: Understand Golf First of all, in order to develop any sure method of promoting a […]
Golf Marketing: What Works Best?
From time to time I get involved with reviewing the marketing plan for a golf course, golf business or a Golfer. To say the challenges they have are many would be a gross understatement in light of the economy golf faces. The golf industry will have to rely heavily on marketing to survive. Promoting …
Keeping Your Media Social
You have seen it! The soulless status update in your Facebook, Twitter or LinkedIn account of a photo, logo, or brand with not personable remark, comment or statement included..just a link to someplace out in La-La-Land. Usually, what is posted is a bland phrase, normally an incomplete sentence, that more or less says…Hey, Check …
Business Operations: The Puzzle Master Makes it Happen
As an operations management consultant I frequently work with to business owners to layout the plan needed to address the realities a business’s operations must overcome to survive. I play out in my mind all worse case scenarios the business plan will deal with and then deliver options to avoid them. However, attempting to …
Why Use Facebook?
Firehose Marketing Plan Failure
I am really getting tired of writing about Twitter and I am sure you probably are just as tired of reading about it. However, several of my clients are asking about Twitter’s value which brings up some great conversations and outstanding points on Twitter’s questionable worthiness as an effective Social Media and Marketing tool. …
There Really Needs to be a Social Media User Manual
You have seen it a million times on Twitter, Facebook and even on LinkedIn, where someone starts off with building trust with someone through a seemingly normal conversation only to kill it with constantly Selling something or posting links, avoiding conversation at all cost. It is really getting out of hand. In …
How Much Impact Does the PGA Tour Events Have on Golf’s Survival?
As more and more of the Top PGA Touring professionals continue to move their focus to only playing in the Four Majors of Golf the more less likely the average golf fan will be able to see them play. Skipping tour events by these marquee professional golfers will not offer very many opportunities for …
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